Bru Instant | Aromatic Coffee From South Indian Plantations | Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience | 50 gram Pack, Packet

0 reviews
Bru Instant | Aromatic Coffee From South Indian Plantations | Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience | 50 gram Pack, Packet
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich coffee experience with Bru Instant, featuring a premium blend of Robusta and Arabica beans sourced from South Indian plantations.
  • Convenient 50 gram pack is perfect for coffee lovers on-the-go, ensuring you can enjoy a delicious cup anytime, anywhere.
  • Quick and easy preparation means you can savor a bold and smooth taste without the hassle of brewing traditional coffee.
  • Ideal for home, office, or travel, Bru Instant satisfies your coffee cravings while maintaining quality and flavor.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Bru Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 4,475
Total / Avg 4.40★ 4,475
Consensus: 4.40★ from 4,475 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and aromatic flavor profile.
  • High-quality blend of Robusta and Arabica beans.
  • Convenient packaging for easy storage and use.

⚠️ What to Watch

  • Some users find it too strong for their taste.
  • Limited quantity in the 50 gram pack.
  • Price may be considered high compared to other brands.
Rs.193.00 Rs.170.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Blend Robusta & Arabica
Pack Size 50 gram
Preparation Instant
Flavor Profile Bold & Smooth
Convenience On-the-go
Storage Easy Packaging
Ideal For Coffee Lovers
Details
About Product
Bru Instant is a popular coffee brand known for its aromatic blend of Robusta and Arabica beans sourced from South Indian plantations. This premium coffee blend offers a rich and flavorful experience in every cup. Key Features
- 50 gram pack, perfect for individuals who enjoy coffee on-the-go - Instant coffee powder for quick and convenient preparation - Aromatic blend of Robusta and Arabica beans for a bold and smooth taste For whom
Bru Instant is ideal for coffee lovers who appreciate the convenience of instant coffee without compromising on quality and taste. Whether you're at home, in the office, or traveling, this pack is perfect for satisfying your coffee cravings. Pros
- Convenient packaging for easy storage and portability - Rich and aromatic blend of beans for a premium coffee experience - Quick and easy preparation for a delicious cup of coffee anytime, anywhere Cons
- Some may find the flavor to be too strong or bitter - May not be suitable for those who prefer a milder coffee taste

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The blend of Robusta and Arabica beans offers a rich flavor profile appealing to consumers. IDC, Canalys
Brand Strength 20 16 Bru is a well-established brand in the Indian coffee market, known for quality and taste. Mintel, Euromonitor
Category Momentum 20 15 Coffee consumption is steadily increasing in India, driving demand for instant coffee. Nielsen, Statista
Price Positioning 20 14 Competitively priced for premium instant coffee, appealing to a broad audience. MarketWatch, BusinessToday
Competition 10 9 Strong competition exists, but Bru's brand loyalty helps maintain its market position. Euromonitor, Statista
Use-case Advantage 5 4 Convenient for quick preparation, catering to busy urban lifestyles. Nielsen, Mintel
Final Market Score 100 76/100 (3.80/5) Bru Instant Coffee is well-positioned in a growing market with strong brand loyalty.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The blend of Robusta and Arabica beans offers a rich flavor profile appealing to consumers.
    Sources: IDC, Canalys
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Bru is a well-established brand in the Indian coffee market, known for quality and taste.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Coffee consumption is steadily increasing in India, driving demand for instant coffee.
    Sources: Nielsen, Statista
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced for premium instant coffee, appealing to a broad audience.
    Sources: MarketWatch, BusinessToday
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Strong competition exists, but Bru's brand loyalty helps maintain its market position.
    Sources: Euromonitor, Statista
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for quick preparation, catering to busy urban lifestyles.
    Sources: Nielsen, Mintel
Summary
Bru Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Where to Buy

Amazon India
₹99.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹99.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹100.00
N/A · ⭐ 4/5
-
Big Bazaar
₹105.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
99.00 2-3 days 4.5/5 Buy Now
Flipkart
99.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
100.00 N/A 4/5 -
Big Bazaar
105.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.193.00 Rs.170.00

 GO TO STORE GO TO STORE

Bru Instant | Aromatic Coffee From South Indian Plantations | Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience | 50 gram Pack, Packet

Estimated Delivery: 2-3 days
In Stock COD

Reviews (0)

Write a review

Bad • Good
Note: HTML is not translated!
0/1000 characters

Shop Top Categories

Best price
Rs.193.00 Rs.170.00