Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Fades Pigmentation Kills Bacteria For Sensitive Skin Aqua Fragrance Alcohol Free 40ml

0 reviews
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Prevent body odor and brighten skin with 5% AHA Lactic Acid and 1% Mandelic Acid
  • Exfoliate underarms and fade pigmentation for fresh, healthy underarms
  • Combat bacteria effectively while being gentle on sensitive skin
  • Enjoy a refreshing aqua fragrance and alcohol-free formula for skin comfort

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative deodorant with skincare benefits positioned well in the competitive Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 9,795
Total / Avg 4.30★ 9,795
Consensus: 4.30★ from 9,795 total reviews
Rs.259.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Key Ingredients 5% AHA, Lactic Acid, 1% Mandelic Acid
Benefits Prevents body odour, Brightens skin, Exfoliates underarms, Fades pigmentation, Kills bacteria
Fragrance Aqua
Alcohol Free Yes
Suitable For Sensitive skin
Volume 40ml
Price 399.0000
Details

Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Fades Pigmentation Kills Bacteria For Sensitive Skin Aqua Fragrance Alcohol Free 40ml

About Product: Chemist at Play UnderArm Roll-On is a specially formulated deodorant that not only prevents body odour but also brightens the skin and exfoliates underarms. It contains 5% AHA (Alpha Hydroxy Acid) in the form of Lactic Acid and 1% Mandelic Acid, which work together to improve the skin's texture and appearance.

Key Features: - Contains 5% AHA (Lactic Acid) and 1% Mandelic Acid - Prevents body odour and kills bacteria - Brightens and exfoliates underarms - Fades pigmentation - Aqua fragrance - Alcohol-free

For whom: This product is suitable for individuals with sensitive skin who are looking for a gentle yet effective solution to prevent body odour and improve the appearance of their underarms.

Pros: - Contains effective ingredients like AHA and Mandelic Acid - Helps brighten and exfoliate the skin - Fades pigmentation and kills bacteria - Alcohol-free formula is gentle on sensitive skin

Cons: - Some users may not like the aqua fragrance - May take time to see visible results

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique formulation with AHA and Mandelic Acid aligns with consumer trends towards skincare benefits in deodorants. Euromonitor
Brand Strength 20 18 Established brand with strong reputation for quality and effectiveness. Brand Equity
Category Momentum 20 15 Growing demand for innovative deodorant products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium deodorant products in the market. Retail360
Competition 10 8 Facing moderate competition from other premium deodorant brands offering similar skincare benefits. Nielsen
Use-case Advantage 5 5 Addresses multiple consumer needs like odor prevention, skin brightening, and pigmentation fading in one product. Kantar
Final Market Score 100 76/100 (3.80/5) Innovative deodorant with skincare benefits positioned well in the competitive Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique formulation with AHA and Mandelic Acid aligns with consumer trends towards skincare benefits in deodorants.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with strong reputation for quality and effectiveness.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative deodorant products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium deodorant products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other premium deodorant brands offering similar skincare benefits.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses multiple consumer needs like odor prevention, skin brightening, and pigmentation fading in one product.
    Sources: Kantar
Summary
Innovative deodorant with skincare benefits positioned well in the competitive Indian market.

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Price Comparison

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Amazon.in More Detail

Rs.259.00 Rs.499.00

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Rs.259.00 Rs.499.00