NIVEA MEN Fresh Active 50ml Deo Roll On With Fresh Ocean Extracts 72 H Freshness 0 Alcohol Dermatologically Approved Paraben Free Formula

NIVEA MEN Fresh Active 50ml Deo Roll On With Fresh Ocean Extracts 72 H Freshness 0 Alcohol Dermatologically Approved Paraben Free Formula

About Product: NIVEA MEN Fresh Active Deo Roll On is specially formulated for men who want long-lasting freshness throughout the day. It contains Fresh Ocean Extracts that leave a refreshing and invigorating scent on your skin. Key Features: - Provides 72 hours of freshness - Contains 0% alcohol - Dermatologically approved and paraben-free formula - Easy-to-use roll-on application For whom: This deodorant is ideal for men who lead an active lifestyle and need a reliable deodorant to keep them feeling fresh and confident all day long. Pros: - Long-lasting freshness for up to 72 hours - Alcohol-free formula is gentle on the skin - Dermatologically approved and paraben-free for peace of mind - Convenient roll-on application for easy use Cons: - Some users may prefer a stronger scent - May need to reapply after intense physical activity or sweating

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	72-hour freshness and alcohol-free appeals to Indian consumers	TOI, Hindu
Brand Strength	20	10	NIVEA MEN is a well-established brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant market growing steadily in India	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	Economic Times, Livemint
Competition	10	6	Facing competition from other established deodorant brands in India	Business Today, Financial Express
Use-case Advantage	5	5	Long-lasting freshness suitable for Indian climate	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	NIVEA MEN Fresh Active Roll On scores well in the Indian deodorant market.