NIVEA Women Fresh Natural Deodorant Spray 150Ml

NIVEA Women Fresh Natural Deodorant Spray 150Ml

About Product: NIVEA Women Fresh Natural Deodorant Spray is a refreshing deodorant that keeps you feeling fresh and confident all day long. Its gentle formula is suitable for all skin types and provides reliable protection against body odor. Key Features: - Long-lasting freshness - Gentle on skin - Quick-drying formula - Dermatologically tested - Alcohol-free For Whom: This deodorant spray is specially formulated for women who want to stay fresh and odor-free throughout the day. It is suitable for all skin types, including sensitive skin. Pros: - Provides long-lasting freshness - Gentle on skin - Quick-drying formula is perfect for on-the-go use - Dermatologically tested for safety and effectiveness - Alcohol-free formula is non-irritating Cons: - Some users may prefer a different scent - May need to reapply during high-intensity activities or in hot weather

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers natural and fresh fragrance, aligning with consumer preferences	Euromonitor
Brand Strength	20	10	NIVEA is a trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing strong competition from other established brands	Kantar
Use-case Advantage	5	5	Long-lasting freshness suitable for Indian climate	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	NIVEA Women Fresh Natural Deodorant Spray 150Ml holds a strong position in the competitive Indian deodorant market.