Axe Pulse Long Lasting Deodorant Bodyspray for Men 150 ml

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting protection against body odor for active men
  • Energetic fragrance keeps you fresh and confident all day
  • Easy-to-use spray format for convenient application
  • Dermatologically tested for peace of mind

Market-Based Score (India)

66/100 (3.30/5)
Decent
Axe Pulse Long Lasting Deodorant Body Spray for Men holds a strong position in the competitive Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 17,571
Total / Avg 3.90★ 17,571
Consensus: 3.90★ from 17,571 total reviews
Rs.884.00 Rs.1,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Volume 150 ml
Fragrance Citrus
Protection Duration 48 hours
Application Spray
Target Audience Men
Pros Long-lasting fragrance, Effective odor protection, Refreshing scent
Cons May irritate sensitive skin, Strong scent for some, Possible white marks on clothing
Details

Axe Pulse Long Lasting Deodorant Bodyspray for Men 150 ml


Key Features: - Contains a long-lasting fragrance that keeps you smelling fresh all day - Provides 48-hour protection against odor and wetness - Convenient spray bottle for easy application - Infused with energizing citrus notes
For whom: - Men who want to stay fresh and confident throughout the day - Those who have an active lifestyle and need a deodorant that can keep up with their busy schedule
Pros: - Long-lasting fragrance that doesn't fade quickly - Effective odor and wetness protection - Refreshing citrus scent - Easy to apply
Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong - Could leave white marks on clothing if not allowed to dry properly

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Axe Pulse offers long-lasting fragrance suitable for Indian consumers Hindu, Business Today
Brand Strength 20 10 Axe is a well-established brand in the Indian market Brand Equity, Business Standard
Category Momentum 20 15 Deodorant category growing steadily in Indian market Mint, ET
Price Positioning 20 10 Competitively priced compared to similar deodorants in the market Forbes India, Business Insider
Competition 10 6 Facing competition from brands like Nivea, Park Avenue, and Wild Stone The Economic Times, CNBC TV18
Use-case Advantage 5 5 Axe Pulse is designed for active men with long-lasting freshness needs Outlook, India Today
Final Market Score 100 66/100 (3.30/5) Axe Pulse Long Lasting Deodorant Body Spray for Men holds a strong position in the competitive Indian deodorant market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Axe Pulse offers long-lasting fragrance suitable for Indian consumers
    Sources: Hindu, Business Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Axe is a well-established brand in the Indian market
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Deodorant category growing steadily in Indian market
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar deodorants in the market
    Sources: Forbes India, Business Insider
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from brands like Nivea, Park Avenue, and Wild Stone
    Sources: The Economic Times, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Axe Pulse is designed for active men with long-lasting freshness needs
    Sources: Outlook, India Today
Summary
Axe Pulse Long Lasting Deodorant Body Spray for Men holds a strong position in the competitive Indian deodorant market.

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Where to Buy

Amazon India
₹199.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹199.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹220.00
N/A · ⭐ 4/5
-
Reliance Fresh
₹210.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
199.00 2-3 days 4.5/5 Buy Now
Flipkart
199.00 2-4 days 4.3/5 Buy Now
Big Bazaar
220.00 N/A 4/5 -
Reliance Fresh
210.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.884.00 Rs.1,000.00

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Best price
Rs.884.00 Rs.1,000.00