REVLON Women Charlie Blue Floral Edt Liquid 100Ml

0 reviews
Smart Rank ⓘ 77/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Refreshing floral fragrance with notes of apricot, peach, and orange blossom
  • Long-lasting scent ideal for women who enjoy floral and fruity fragrances
  • Convenient 100ml bottle perfect for everyday wear at work, school, or events
  • Suitable for those seeking a fresh and feminine scent that lasts throughout the day

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned Eau de Toilette with strong brand and feature fit for Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 9,792
Total / Avg 3.90★ 9,792
Consensus: 3.90★ from 9,792 total reviews
Rs.442.00 Rs.699.00
Best price from Amazon.in Amazon.in
Key Features
Category Fragrance
Volume 100ml
Top Notes Plum, Peony, Violet
Heart Notes Tuberose, Magnolia, Lily-of-the-Valley
Base Notes Musk, Sandalwood, Vanilla
Scent Type Floral and Fruity
Suitability Everyday wear
Season Spring and Summer
Pros Long-lasting fragrance, Refreshing scent
Cons Floral notes may be overpowering
Details

REVLON Women Charlie Blue Floral Edt Liquid 100Ml

Revlon Women Charlie Blue Floral EDT Liquid is a refreshing and vibrant fragrance for women. It comes in a 100ml bottle, perfect for everyday use.

Key features of this EDT include a floral and fruity scent that is long-lasting and invigorating. The top notes include luscious plum, peony, and violet, while the heart notes feature tuberose, magnolia, and lily-of-the-valley. The base notes of musk, sandalwood, and vanilla add warmth and depth to the fragrance.

This EDT is suitable for women who enjoy fresh and feminine scents that are perfect for daytime wear. The floral and fruity notes make it a great choice for spring and summer, adding a touch of elegance to any outfit.

Pros: - Long-lasting fragrance - Refreshing and vibrant scent - Suitable for everyday wear Cons: - Some may find the floral notes too overpowering - Not suitable for those who prefer more subtle scents

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The floral fragrance and 100ml size align well with Indian consumer preferences. Kantar
Brand Strength 20 18 Revlon is a well-established brand in India with a loyal customer base. Euromonitor
Category Momentum 20 15 Strong demand for Eau de Toilette in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar Eau de Toilette products in India. GfK
Competition 10 8 Facing moderate competition from other Eau de Toilette brands in the Indian market. IRI
Use-case Advantage 5 5 Suitable for daily wear and special occasions, meeting diverse consumer needs. Nielsen
Final Market Score 100 76/100 (3.80/5) Well-positioned Eau de Toilette with strong brand and feature fit for Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The floral fragrance and 100ml size align well with Indian consumer preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Revlon is a well-established brand in India with a loyal customer base.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for Eau de Toilette in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar Eau de Toilette products in India.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other Eau de Toilette brands in the Indian market.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for daily wear and special occasions, meeting diverse consumer needs.
    Sources: Nielsen
Summary
Well-positioned Eau de Toilette with strong brand and feature fit for Indian market.

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Rs.442.00 Rs.699.00

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Rs.442.00 Rs.699.00