Biolage Professional Smoothproof Anti Frizz Shampoo for Women and Men Up to 72HR Frizz Control Vegan Cruelty Free 200ml

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Control frizz and add moisture with camellia-infused formula
  • Ideal for all hair types seeking smooth, manageable hair
  • Enjoy 72 hours of frizz control with a vegan, cruelty-free product
  • Free from sulfates, parabens, and artificial colorants

Market-Based Score (India)

66/100 (3.30/5)
Decent
Matrix Biolage Smoothproof Shampoo holds strong potential in the growing premium shampoo market in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 4,545
Total / Avg 4.20★ 4,545
Consensus: 4.20★ from 4,545 total reviews
Rs.1,494.00 Rs.2,500.00
Best price from Amazon.in Amazon.in
Key Features
Category Shampoo
Frizz Control Up to 72 hours
Formula Vegan & Cruelty-Free
Volume 200ml
Suitable For Men and Women
Key Ingredient Camellia seed oil
Pros Controls frizz, smooths hair
Cons Higher price point, may not suit extremely dry hair
Details

Biolage Professional Smoothproof Anti Frizz Shampoo for Women and Men Up to 72HR Frizz Control Vegan Cruelty Free 200ml


Key Features: - Formulated with camellia seed oil to control frizz - Provides up to 72 hours of frizz control - Vegan and cruelty-free formula - Suitable for both men and women
For whom: - Ideal for individuals with frizzy or unruly hair - Suitable for all hair types - Perfect for those looking for a vegan and cruelty-free shampoo option
Pros: - Effectively controls frizz for up to 72 hours - Leaves hair smooth and manageable - Vegan and cruelty-free formula - Suitable for both men and women
Cons: - Some users may find the price point to be higher than other shampoos - May not be as effective for extremely dry or damaged hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Vegan & cruelty-free formula aligns with increasing consumer preference for ethical products. Euromonitor
Brand Strength 20 18 Matrix Biolage is a well-known professional haircare brand in India. Brandwatch
Category Momentum 20 15 Growing demand for premium shampoos in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium shampoos in the market. Retail360
Competition 10 0 Intense competition in the premium shampoo segment may impact market penetration. GfK
Use-case Advantage 5 3 Effective frizz control for all genders is a unique selling point. Kantar
Final Market Score 100 66/100 (3.30/5) Matrix Biolage Smoothproof Shampoo holds strong potential in the growing premium shampoo market in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Vegan & cruelty-free formula aligns with increasing consumer preference for ethical products.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Matrix Biolage is a well-known professional haircare brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium shampoos in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium shampoos in the market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the premium shampoo segment may impact market penetration.
    Sources: GfK
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Effective frizz control for all genders is a unique selling point.
    Sources: Kantar
Summary
Matrix Biolage Smoothproof Shampoo holds strong potential in the growing premium shampoo market in India.

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Where to Buy

Nykaa
₹250.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹220.00
3-5 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹300.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹280.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
250.00 2-4 days 4.2/5 Buy Now
Flipkart
220.00 3-5 days 4.1/5 Buy Now
Shoppers Stop
300.00 N/A 4.3/5 -
Health & Glow
280.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,494.00 Rs.2,500.00

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Rs.1,494.00 Rs.2,500.00