Dexe Root Concealer Root Touch Up 6g Black

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Instantly covers roots and gray hair for a quick solution
Water-resistant formula stays in place until shampooed out
Convenient size for on-the-go touch ups, blending seamlessly
Long-lasting formula lasts until next wash, perfect for in-between salon visits

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced root touch-up product with good market fit.

Rs.599.00 Rs.800.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Name	Dexe Root Concealer Black
Model	B01BCR38IU
Size	6g
Price	800.0000
Key Features	Instantly covers roots and gray hair
Application	Brush applicator
Formula	Water-resistant
Pros	Convenient size, blends seamlessly, long-lasting
Cons	Limited shade range, may require multiple applications

Details

Dexe Root Concealer Root Touch Up 6g Black

Key Features: - Instantly covers roots and gray hair - Easy to apply with brush applicator - Water-resistant formula stays in place until shampooed out

For whom: - Anyone looking to touch up their roots in between salon visits - Individuals with gray or colored hair looking for a quick solution

Pros: - Convenient size for on-the-go touch ups - Blends seamlessly with existing hair color - Long-lasting formula lasts until next wash

Cons: - Limited shade range may not match all hair colors - May require multiple applications for stubborn gray hairs

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy and effective gray hair coverage with long-lasting results.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other root touch-up products.	IRI
Use-case Advantage	5	5	Convenient solution for quick touch-ups and root coverage.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up product with good market fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers easy and effective gray hair coverage with long-lasting results.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation in hair care segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for permanent hair color products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other root touch-up products.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient solution for quick touch-ups and root coverage.

Sources: Kantar

Summary

Competitively priced root touch-up product with good market fit.

Quick Compare

Dexe Black Root Touch - 6g

Rs.800.00

⭐ Reviews Summary

✅ What Users Love

Easy to use
Blends well with hair
Long-lasting coverage

⚠️ What to Watch

May leave residue on scalp
Limited shade range
Some users experienced color fading

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Where to Buy

Flipkart

₹499.00

2-3 days · ⭐ 4.2/5

Buy

Nykaa

₹550.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹599.00

N/A · ⭐ 4.3/5

Health & Glow

₹520.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	499.00	2-3 days	4.2/5	Buy Now
Nykaa	550.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	599.00	N/A	4.3/5	-
Health & Glow	520.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Dexe Root Concealer Root Touch Up 6g Black In Stock	Rs.599.00 Rs.800.00 COD	GO TO STORE GO TO STORE
Dexe Root Concealer Root Touch Up 6g Black In Stock COD