Cover Your Gray Touch Up Stick Dark Brown AD

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quickly cover roots and gray hair between salon visits
Blends seamlessly with natural hair color for a flawless look
Portable and easy to use for on-the-go touch ups
Non-drip formula ensures mess-free application

Market-Based Score (India)

66/100 (3.30/5)

Decent

Cover Your Gray Dark Brown Touch Up Stick by AD is well-positioned in the Indian market for at-home hair color solutions.

Rs.812.00 Rs.2,299.00

Best price from

Amazon.in

Key Features

Category	Hair Color Touch Up
Color	Dark Brown
Application	Touch Up Stick
Formula	Non-Drip
Size	Travel-Friendly
Pros	Convenient, Blends Well, Long-Lasting
Cons	Reapplication Needed, Limited Shade Range
Price	2299.0000

Details

Cover Your Gray Touch Up Stick Dark Brown AD

Key Features: - Easy to use touch up stick for covering roots and gray hair - Dark brown color blends seamlessly with natural hair color - Travel-friendly size for on-the-go touch ups - Non-drip formula for mess-free application

For whom: This touch up stick is perfect for anyone looking to quickly and easily cover up roots or gray hair in between salon visits. It is suitable for all hair types and colors.

Pros: - Convenient and portable for touch ups anywhere - Blends well with natural hair color - Non-drip formula for easy and mess-free application - Long-lasting coverage

Cons: - May need to reapply throughout the day for maximum coverage - Limited shade range may not match all hair colors

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dark Brown Touch Up Stick meets the need for convenient root touch-ups.	GfK
Brand Strength	20	10	AD has established a reputation for quality hair color products in India.	Euromonitor
Category Momentum	20	15	Growing demand for at-home hair color solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other brands offering similar root touch-up products.	IRI
Use-case Advantage	5	5	Easy-to-use format appeals to consumers looking for quick solutions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Cover Your Gray Dark Brown Touch Up Stick by AD is well-positioned in the Indian market for at-home hair color solutions.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Dark Brown Touch Up Stick meets the need for convenient root touch-ups.

Sources: GfK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: AD has established a reputation for quality hair color products in India.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for at-home hair color solutions in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other brands offering similar root touch-up products.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Easy-to-use format appeals to consumers looking for quick solutions.

Sources: Kantar

Summary

Cover Your Gray Dark Brown Touch Up Stick by AD is well-positioned in the Indian market for at-home hair color solutions.

Quick Compare

AD Dark Brown Cover Stick - 50ml

Rs.2,299.00

⭐ Reviews Summary

✅ What Users Love

Easy to apply
Blends well with hair color
Long-lasting coverage

⚠️ What to Watch

May feel sticky or waxy
Color may not match perfectly with hair
Some users experienced fading throughout the day

Color Mate Black Shine 150g

Rs.198.00

⭐ Reviews Summary

✅ What Users Love

No ammonia formula is gentle on hair
Natural black shade is rich and long-lasting
Easy to apply at home

⚠️ What to Watch

Some users experienced color fading after a few washes
Strong chemical smell during application
May not cover stubborn gray hairs completely

TINY DEAL Eco Makeup Remover Pads - Pack of 2

Rs.370.00

⭐ Reviews Summary

✅ What Users Love

Environmentally friendly and reusable, reducing waste.
Soft texture that is gentle on the skin.
Effective at removing makeup with minimal effort.

⚠️ What to Watch

May require frequent washing to maintain cleanliness.
Some users find them less effective on waterproof makeup.
Durability concerns after multiple washes.

SUGAR Dewy Finish Setting Mist 50ml 50 ml

Rs.749.00

⭐ Reviews Summary

✅ What Users Love

Provides a dewy finish that enhances makeup appearance.
Offers sun protection along with setting capabilities.
Lightweight formula that doesn't feel heavy on the skin.

⚠️ What to Watch

May not hold makeup in place for extended periods.
Some users report a strong fragrance that may be off-putting.
Spray nozzle can sometimes deliver uneven mist.

Where to Buy

Amazon India

₹499.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹450.00

3-5 days · ⭐ 4.0/5

Buy

Nykaa

₹499.00

N/A · ⭐ 4.3/5

Shoppers Stop

₹480.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	499.00	2-3 days	4.2/5	Buy Now
Flipkart	450.00	3-5 days	4.0/5	Buy Now
Nykaa	499.00	N/A	4.3/5	-
Shoppers Stop	480.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Cover Your Gray Touch Up Stick Dark Brown AD In Stock	Rs.812.00 Rs.2,299.00 COD	GO TO STORE GO TO STORE
Cover Your Gray Touch Up Stick Dark Brown AD In Stock COD