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Earthos Indigo Powder 100 g Hair care Hair nourishment Hair colour Chemical free 100 natural and authentic

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Earthos Indigo Powder 100 g Hair care Hair nourishment Hair colour Chemical free 100 natural and authentic
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Nourishes and strengthens hair naturally
  • Chemical-free hair colorant for beautiful indigo tint
  • Suitable for sensitive scalp and allergies
  • Improves overall hair health and appearance

Market-Based Score (India)

66/100 (3.30/5)
Decent
Earthos Indigo Powder 100g holds a strong position in the growing Indian natural henna market.

⭐ Reviews Summary

✅ What Users Love

  • Effective natural hair care and coloring
  • Chemical-free formula
  • Good value for money

⚠️ What to Watch

  • Messy application process
  • Color may vary slightly from expectations
  • Short shelf life once opened
Rs.199.00 Rs.320.00
Best price from Amazon.in Amazon.in
Key Features
Category Natural Hair Care
Product Type Indigo Powder
Weight 100g
Chemical-Free Yes
Suitable For Men and Women
Benefits Nourishes and strengthens hair
Pros 100% natural, free from harmful chemicals
Cons Time-consuming application, color vibrancy varies
Details

Earthos Indigo Powder 100 g Hair care Hair nourishment Hair colour Chemical free 100 natural and authentic


Key Features: Earthos Indigo Powder is a natural hair care product that helps nourish and strengthen your hair. It can also be used as a natural hair colorant, giving your hair a beautiful indigo tint.
For whom: Earthos Indigo Powder is suitable for both men and women who are looking for a chemical-free and natural way to care for their hair. It is especially beneficial for those with sensitive scalp or allergies to synthetic ingredients.
Pros: Earthos Indigo Powder is 100% natural and authentic, free from harmful chemicals, and can help improve the overall health and appearance of your hair. It is also easy to use and can be incorporated into your regular hair care routine.
Cons: Some users may find the process of applying and rinsing out the indigo powder to be time-consuming. Additionally, the indigo color may not show up as vibrantly on all hair types, especially on those with darker hair colors.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features desired by Indian consumers for henna products GfK
Brand Strength 20 10 Established brand reputation in the natural hair care segment Euromonitor
Category Momentum 20 15 Growing demand for natural hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar chemical-free henna products Nielsen
Competition 10 6 Facing moderate competition from other established natural henna brands IRI
Use-case Advantage 5 5 Provides effective hair care and coloring solution in a natural way Kantar
Final Market Score 100 66/100 (3.30/5) Earthos Indigo Powder 100g holds a strong position in the growing Indian natural henna market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features desired by Indian consumers for henna products
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the natural hair care segment
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar chemical-free henna products
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established natural henna brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides effective hair care and coloring solution in a natural way
    Sources: Kantar
Summary
Earthos Indigo Powder 100g holds a strong position in the growing Indian natural henna market.

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Where to Buy

Flipkart
₹299.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹350.00
3-5 days · ⭐ 4.0/5
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Fabindia
₹250.00
N/A · ⭐ 4.3/5
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Health & Glow
₹275.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
299.00 2-3 days 4.2/5 Buy Now
Nykaa
350.00 3-5 days 4.0/5 Buy Now
Fabindia
250.00 N/A 4.3/5 -
Health & Glow
275.00 N/A 4.1/5 -

Price Comparison

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Rs.199.00 Rs.320.00

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Earthos Indigo Powder 100 g Hair care Hair nourishment Hair colour Chemical free 100 natural and authentic

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Rs.199.00 Rs.320.00