Cover Your Gray Waterproof Hair Color Touchup Brush In Dark Brown 1 Count

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Quickly and easily cover up gray strands and roots on-the-go
  • Waterproof formula ensures long-lasting coverage until next shampoo
  • Portable size for convenient touch-ups anytime, anywhere
  • Natural-looking color blends seamlessly with existing hair color

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced waterproof hair color touchup brush with strong brand presence in growing Indian market.
Rs.1,845.00 Rs.3,499.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Color Touchup
Color Dark Brown
Formula Waterproof
Applicator Brush
Coverage Long-lasting
Size Portable
Pros Natural-looking color
Cons Limited shade range
Details

Cover Your Gray Waterproof Hair Color Touchup Brush In Dark Brown 1 Count

The Cover Your Gray Waterproof Hair Color Touchup Brush in Dark Brown is a convenient and effective solution for covering up gray strands and roots on-the-go.

Key features of this product include its waterproof formula, easy-to-use brush applicator, and long-lasting coverage that stays put until your next shampoo.

This product is suitable for anyone looking to quickly and easily touch up their gray roots or strands without having to commit to a full hair dye application.

Pros of the Cover Your Gray Waterproof Hair Color Touchup Brush include its portable size, natural-looking color, and ability to blend seamlessly with your existing hair color.

Cons of this product may include the limited shade range available and the need for frequent touch-ups depending on your hair growth rate.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers waterproof and easy-to-use features, aligning with Indian consumers' preferences. India Retailing
Brand Strength 20 15 Established brand with a loyal customer base in India. Brand Equity
Category Momentum 20 10 Growing demand for permanent hair color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Standard
Competition 10 6 Facing moderate competition from both local and international brands offering similar products. Economic Times
Use-case Advantage 5 5 Addresses the need for convenient and quick hair touch-ups, a common requirement in India. Vogue
Final Market Score 100 66/100 (3.30/5) Competitively priced waterproof hair color touchup brush with strong brand presence in growing Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers waterproof and easy-to-use features, aligning with Indian consumers' preferences.
    Sources: India Retailing
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with a loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for permanent hair color products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both local and international brands offering similar products.
    Sources: Economic Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for convenient and quick hair touch-ups, a common requirement in India.
    Sources: Vogue
Summary
Competitively priced waterproof hair color touchup brush with strong brand presence in growing Indian market.

Quick Compare

Cover Your Gray Touchup Brush Dark Brown - 1 Count
Rs.3,499.00
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Where to Buy

Amazon India
₹999.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹899.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹1099.00
N/A · ⭐ 4.3/5
-
Shoppers Stop
₹999.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
999.00 2-3 days 4.2/5 Buy Now
Flipkart
899.00 3-5 days 4.0/5 Buy Now
Nykaa
1099.00 N/A 4.3/5 -
Shoppers Stop
999.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,845.00 Rs.3,499.00

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Cover Your Gray Waterproof Hair Color Touchup Brush In Dark Brown 1 Count

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Best price
Rs.1,845.00 Rs.3,499.00