Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick 2 9G Dark Brown
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient touch-up stick for covering gray roots between salon visits
- Waterproof formula for long-lasting coverage in any weather
- Compact and portable design ideal for on-the-go touch-ups
- Versatile dark brown shade blends seamlessly with most hair colors
Market-Based Score (India)
66/100 (3.30/5)
Decent Competitively priced waterproof hair touch-up stick with strong brand presence.
Key Features
Category | Hair Care |
---|---|
Product Type | Touch-Up Stick |
Shade | Dark Brown |
Weight | 2.9g |
Waterproof | Yes |
Portable | Yes |
Suitable For | All hair types |
Pros | Long-lasting coverage, compact size, blends well |
Cons | Coverage may be patchy on lighter hair, less precise application |
Details
Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick 2 9G Dark Brown
- About Product: The Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick is a convenient and easy-to-use solution for covering up gray roots in between salon visits. The waterproof formula ensures long-lasting coverage, even in humid or rainy weather.- Key Features: This touch-up stick is compact and portable, making it perfect for touch-ups on the go. The dark brown shade blends seamlessly with most hair colors, providing natural-looking coverage that won't smudge or transfer onto clothing.
- For whom: This product is ideal for anyone looking to conceal gray roots or touch up their hair color quickly and easily. It is suitable for all hair types and textures.
- Pros & Cons: Pros: The waterproof formula ensures all-day coverage, the compact size makes it perfect for travel or on-the-go touch-ups, and the dark brown shade is versatile and blends seamlessly with most hair colors. Cons: Some users may find the coverage to be slightly patchy or uneven, especially on lighter hair colors. Additionally, the stick format may not be as precise as a brush or applicator. Overall, the Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick is a convenient and effective solution for covering up gray roots and maintaining your hair color between salon visits.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Waterproof and easy-to-use touch-up stick meets consumer preferences. | Nielsen |
Brand Strength | 20 | 15 | Established brand with a loyal customer base in India. | Euromonitor |
Category Momentum | 20 | 10 | Growing demand for permanent color products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | GfK |
Competition | 10 | 6 | Facing moderate competition from other waterproof hair touch-up products. | IRI |
Use-case Advantage | 5 | 5 | Addresses the need for convenient and quick hair touch-ups. | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Competitively priced waterproof hair touch-up stick with strong brand presence. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Waterproof and easy-to-use touch-up stick meets consumer preferences.Sources: Nielsen -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand with a loyal customer base in India.Sources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for permanent color products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other waterproof hair touch-up products.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for convenient and quick hair touch-ups.Sources: Kantar
Summary
Competitively priced waterproof hair touch-up stick with strong brand presence.
Quick Compare

Rs.3,499.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Blends well with hair
- Long-lasting coverage
⚠️ What to Watch
- Can be messy to apply
- Limited color options
- May feel sticky or greasy

Rs.260.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Natural and non-alcoholic ingredients
- Pleasant floral scent with sandalwood notes
⚠️ What to Watch
- Scent may be too strong for some users
- Roll-on applicator can be messy
- Limited scent options available

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use for applying hair oil
- Leak-proof design prevents mess
- Helps with smooth roots and hair loss
⚠️ What to Watch
- Small capacity of 10ML may require frequent refills
- May not be suitable for thick hair
- Some users found the comb bristles to be too sharp
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick 2 9G Dark Brown
In Stock
|
Rs.1,485.00 Rs.3,499.00 COD
|
GO TO STORE GO TO STORE |
Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick 2 9G Dark Brown
In Stock
COD
|