The Skin Story Sulphate Free Keratin Shampoo Treated Hair Cleans Scalp Smoothening Shampoo Biotin Protein Infused Enhances Shine Soft Frizz Free Hair Damage Repair With Argan Oil Vitamin E and Macadamia Oil 450ML

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gently cleanse your scalp with our sulphate-free formula, perfect for treated hair, ensuring a smooth and healthy look.
  • Infused with biotin and protein, this shampoo enhances shine while keeping your hair soft and frizz-free for a polished finish.
  • Repair damage and promote healthy hair growth with nourishing Argan oil, Vitamin E, and Macadamia oil in every wash.
  • Ideal for all hair types, this keratin-enriched shampoo is suitable for both men and women looking to maintain hair health.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising sulphate-free keratin shampoo with a strong ingredient profile and competitive pricing, positioned well in the growing Indian hair care market.
Rs.576.00 Rs.775.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Shampoo
Volume 450ML
Key Ingredients Keratin, Biotin, Argan Oil, Vitamin E, Macadamia Oil
Benefits Smoothening, Damage Repair, Enhances Shine
Formula Sulphate-Free
Suitable For Treated Hair
Gender Unisex
Details

The Skin Story Sulphate Free Keratin Shampoo Treated Hair Cleans Scalp Smoothening Shampoo Biotin Protein Infused Enhances Shine Soft Frizz Free Hair Damage Repair With Argan Oil Vitamin E and Macadamia Oil 450ML



The Skin Story Sulphate Free Keratin Shampoo is specially formulated for treated hair to gently cleanse the scalp while providing smoothening benefits. Infused with biotin and protein, this shampoo enhances shine and keeps hair soft and frizz-free. The combination of Argan oil, Vitamin E, and Macadamia oil helps in repairing damage and promoting healthy hair growth.

Key Features: - Sulphate-free formula - Keratin enriched - Biotin and protein infused - Enhances shine - Softens and smoothens hair - Repairs damage - Contains Argan oil, Vitamin E, and Macadamia oil

This shampoo is ideal for individuals with treated hair looking to maintain their hair health and enhance their overall look. It is suitable for all hair types and can be used by both men and women.

Pros: - Sulphate-free formula is gentle on the scalp - Keratin helps strengthen hair - Biotin and protein promote hair growth - Enhances shine and softens hair texture - Argan oil, Vitamin E, and Macadamia oil provide nourishment Cons: - May not be suitable for individuals with sensitive scalp - Some users may find the fragrance overpowering

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in beneficial ingredients like Biotin, Argan Oil, and Vitamin E, meeting consumer preferences for hair nourishment. Vogue, Elle
Brand Strength 20 10 Established brand reputation in hair care segment. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for sulphate-free and keratin-infused shampoos in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar premium keratin shampoos in the market. Hindustan Times, The Economic Times
Competition 10 6 Facing competition from other established sulphate-free keratin shampoos with similar claims and ingredients. India Today, Times of India
Use-case Advantage 5 5 Addresses multiple hair concerns like scalp cleansing, smoothening, and damage repair, catering to diverse consumer needs. Femina
Final Market Score 100 66/100 (3.30/5) A promising sulphate-free keratin shampoo with a strong ingredient profile and competitive pricing, positioned well in the growing Indian hair care market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in beneficial ingredients like Biotin, Argan Oil, and Vitamin E, meeting consumer preferences for hair nourishment.
    Sources: Vogue, Elle
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in hair care segment.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sulphate-free and keratin-infused shampoos in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium keratin shampoos in the market.
    Sources: Hindustan Times, The Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established sulphate-free keratin shampoos with similar claims and ingredients.
    Sources: India Today, Times of India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses multiple hair concerns like scalp cleansing, smoothening, and damage repair, catering to diverse consumer needs.
    Sources: Femina
Summary
A promising sulphate-free keratin shampoo with a strong ingredient profile and competitive pricing, positioned well in the growing Indian hair care market.

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The Skin Story Sulphate Free Keratin Shampoo Treated Hair Cleans Scalp Smoothening Shampoo Biotin Protein Infused Enhances Shine Soft Frizz Free Hair Damage Repair With Argan Oil Vitamin E and Macadamia Oil 450ML

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Rs.576.00 Rs.775.00