The Skin Story Sulphate Free Keratin Shampoo Treated Hair Cleans Scalp Smoothening Shampoo Biotin Protein Infused Enhances Shine Soft Frizz Free Hair Damage Repair With Argan Oil Vitamin E and Macadamia Oil 450ML

The Skin Story Sulphate Free Keratin Shampoo Treated Hair Cleans Scalp Smoothening Shampoo Biotin Protein Infused Enhances Shine Soft Frizz Free Hair Damage Repair With Argan Oil Vitamin E and Macadamia Oil 450ML

The Skin Story Sulphate Free Keratin Shampoo is specially formulated for treated hair to gently cleanse the scalp while providing smoothening benefits. Infused with biotin and protein, this shampoo enhances shine and keeps hair soft and frizz-free. The combination of Argan oil, Vitamin E, and Macadamia oil helps in repairing damage and promoting healthy hair growth.

Key Features: - Sulphate-free formula - Keratin enriched - Biotin and protein infused - Enhances shine - Softens and smoothens hair - Repairs damage - Contains Argan oil, Vitamin E, and Macadamia oil

This shampoo is ideal for individuals with treated hair looking to maintain their hair health and enhance their overall look. It is suitable for all hair types and can be used by both men and women.

Pros: - Sulphate-free formula is gentle on the scalp - Keratin helps strengthen hair - Biotin and protein promote hair growth - Enhances shine and softens hair texture - Argan oil, Vitamin E, and Macadamia oil provide nourishment Cons: - May not be suitable for individuals with sensitive scalp - Some users may find the fragrance overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in beneficial ingredients like Biotin, Argan Oil, and Vitamin E, meeting consumer preferences for hair nourishment.	Vogue, Elle
Brand Strength	20	10	Established brand reputation in hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for sulphate-free and keratin-infused shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium keratin shampoos in the market.	Hindustan Times, The Economic Times
Competition	10	6	Facing competition from other established sulphate-free keratin shampoos with similar claims and ingredients.	India Today, Times of India
Use-case Advantage	5	5	Addresses multiple hair concerns like scalp cleansing, smoothening, and damage repair, catering to diverse consumer needs.	Femina
Final Market Score	100	66/100 (3.30/5)	A promising sulphate-free keratin shampoo with a strong ingredient profile and competitive pricing, positioned well in the growing Indian hair care market.

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