TATSAT WELLNESS THROUGH AYURVEDA 100 Natural Ayurvedic Herbal Lead Free Kajal Pencil With CHAKSHUSHYA Herbs with Medicated Soot No Chemicals No Irritation Organic Kajal Pencil 0 25Gms

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the benefits of a 100% natural Ayurvedic kajal pencil, perfect for those seeking a chemical-free beauty option.
  • Formulated with CHAKSHUSHYA herbs and medicated soot, this kajal promotes eye health while providing a rich color.
  • Ideal for sensitive eyes, this lead-free kajal ensures no irritation, making it suitable for all skin types.
  • Enjoy the peace of mind that comes with using an organic product; this kajal is crafted from all-natural ingredients.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned Ayurvedic kajal with strong brand and feature fit in a growing market.
Rs.444.00 Rs.444.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal Pencil
Weight 0.25gms
Ingredients 100% natural Ayurvedic herbal, lead-free, CHAKSHUSHYA herbs, medicated soot
Chemical-Free Yes
Irritation-Free Yes
Organic Yes
Suitable For Sensitive eyes and skin
Pros All-natural ingredients, Ayurvedic properties, lead-free, organic
Cons Frequent reapplication needed, limited availability
Details

TATSAT WELLNESS THROUGH AYURVEDA 100 Natural Ayurvedic Herbal Lead Free Kajal Pencil With CHAKSHUSHYA Herbs with Medicated Soot No Chemicals No Irritation Organic Kajal Pencil 0 25Gms



Key Features: - 100% natural Ayurvedic herbal lead-free kajal pencil - Contains CHAKSHUSHYA herbs with medicated soot - No chemicals or irritation - Organic kajal pencil - 0.25gms in weight

For whom: - Suitable for individuals looking for a natural kajal pencil option - Ideal for those with sensitive eyes or skin - Perfect for those who prefer organic and chemical-free beauty products

Pros: - All-natural ingredients - Ayurvedic properties for eye health - Lead-free formula - Organic and chemical-free - Suitable for sensitive eyes

Cons: - May need frequent reapplication due to natural ingredients - Limited availability in certain regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique blend of Ayurvedic herbs and lead-free formula aligns with consumer preferences for safe cosmetics. Kantar
Brand Strength 20 10 Established reputation in the Ayurvedic beauty segment. Euromonitor
Category Momentum 20 15 Growing demand for natural and organic beauty products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium Ayurvedic kajal products. GfK
Competition 10 6 Facing moderate competition from established Ayurvedic beauty brands in the kajal segment. IRI
Use-case Advantage 5 5 Offers both beauty enhancement and Ayurvedic eye care benefits. Nielsen
Final Market Score 100 66/100 (3.30/5) Well-positioned Ayurvedic kajal with strong brand and feature fit in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique blend of Ayurvedic herbs and lead-free formula aligns with consumer preferences for safe cosmetics.
    Sources: Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established reputation in the Ayurvedic beauty segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural and organic beauty products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium Ayurvedic kajal products.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established Ayurvedic beauty brands in the kajal segment.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers both beauty enhancement and Ayurvedic eye care benefits.
    Sources: Nielsen
Summary
Well-positioned Ayurvedic kajal with strong brand and feature fit in a growing market.

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TATSAT WELLNESS THROUGH AYURVEDA 100 Natural Ayurvedic Herbal Lead Free Kajal Pencil With CHAKSHUSHYA Herbs with Medicated Soot No Chemicals No Irritation Organic Kajal Pencil 0 25Gms

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Best price
Rs.444.00 Rs.444.00