TAC Beautify Kajal With Vitamin E Almond Oil 24Hr Stay Smudge Proof Water Proof Matte Finish Highly Pigmented Ayurvedic Eye Kajal For Bold Look 0 35gm

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy bold, intense color with the TAC Beautify Kajal, designed for a matte finish that lasts up to 24 hours without smudging or fading.
  • Nourish your delicate eye area with Vitamin E and almond oil, ensuring your look is not only striking but also caring for your skin.
  • Experience the confidence of a waterproof and smudge-proof formula, perfect for all-day wear in any environment or occasion.
  • Embrace an ayurvedic formulation that combines beauty and care, making this kajal a gentle yet effective choice for your eye makeup routine.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned Ayurvedic kajal with strong brand and feature fit in a growing market segment.
Rs.199.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Stay Duration 24 hours
Finish Matte
Pigmentation Highly pigmented
Nourishment Vitamin E and Almond Oil
Formulation Ayurvedic
Water Proof Yes
Smudge Proof Yes
Details

TAC Beautify Kajal With Vitamin E Almond Oil 24Hr Stay Smudge Proof Water Proof Matte Finish Highly Pigmented Ayurvedic Eye Kajal For Bold Look 0 35gm

The TAC Beautify Kajal is a highly pigmented ayurvedic eye kajal that is designed to stay smudge proof and water proof for up to 24 hours. Enriched with Vitamin E and almond oil, this kajal not only gives a bold look but also nourishes and protects the delicate skin around the eyes.

Key Features:
- 24-hour stay smudge proof and water proof
- Matte finish for a bold look
- Enriched with Vitamin E and almond oil for nourishment
- Highly pigmented for intense color payoff
- Ayurvedic formulation for gentle care of the eyes

For those looking for a long-lasting kajal that not only delivers intense color but also takes care of the delicate eye area, the TAC Beautify Kajal is the perfect choice. Whether you want to create a dramatic eye look or simply define your eyes, this kajal will stay put all day without smudging or fading.

Pros:
- Long-lasting formula stays put for up to 24 hours
- Enriched with Vitamin E and almond oil for nourishment
- Matte finish for a bold and intense look
- Highly pigmented for vibrant color payoff

Cons:
- Some may find the matte finish too drying for their liking
- May require multiple swipes for intense color payoff

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-lasting, smudge-proof, water-proof, and highly pigmented formula meeting consumer expectations. Vogue, Femina
Brand Strength 20 18 Established brand with a loyal customer base and positive brand perception. Brand Equity, IMRB
Category Momentum 20 15 Growing demand for Ayurvedic eye makeup products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar Ayurvedic kajal products in the market. Retail360, Business Standard
Competition 10 8 Facing moderate competition from established and emerging Ayurvedic kajal brands. Harper's Bazaar, Grazia
Use-case Advantage 5 5 Provides bold look suitable for both daily wear and special occasions. Elle, Cosmopolitan
Final Market Score 100 76/100 (3.80/5) Well-positioned Ayurvedic kajal with strong brand and feature fit in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-lasting, smudge-proof, water-proof, and highly pigmented formula meeting consumer expectations.
    Sources: Vogue, Femina
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base and positive brand perception.
    Sources: Brand Equity, IMRB
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for Ayurvedic eye makeup products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar Ayurvedic kajal products in the market.
    Sources: Retail360, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging Ayurvedic kajal brands.
    Sources: Harper's Bazaar, Grazia
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides bold look suitable for both daily wear and special occasions.
    Sources: Elle, Cosmopolitan
Summary
Well-positioned Ayurvedic kajal with strong brand and feature fit in a growing market segment.

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TAC Beautify Kajal With Vitamin E Almond Oil 24Hr Stay Smudge Proof Water Proof Matte Finish Highly Pigmented Ayurvedic Eye Kajal For Bold Look 0 35gm

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Best price
Rs.199.00 Rs.199.00