MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 07 Desert Dust Assorted Brown

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MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 07 Desert Dust Assorted Brown
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting and waterproof formula for all-day wear
  • Smooth glide makes for easy and precise application
  • Matte finish for a defined look that won't smudge
  • Ideal for oily eyelids or humid climates, stays put in extreme conditions

Market-Based Score (India)

76/100 (3.80/5)
Good value
Highly competitive kajal with strong brand and feature fit in Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting wear
  • Waterproof formula
  • Smooth application

⚠️ What to Watch

  • Limited color options
  • May smudge in humid conditions
  • Difficult to remove completely
Rs.259.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Product Type Kajal Pencil
Shade 07 Desert Dust
Finish Matte
Waterproof Yes
Long Lasting Yes
Application Smooth Glide
Suitable For Oily Eyelids
Price 299.0000
Details

MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 07 Desert Dust Assorted Brown

This MARS Matte Kajal Pencil is a long-lasting and waterproof formula that won't smudge or budge throughout the day. Its smooth glide makes it easy to apply, giving you a precise and defined look. The shade 07 Desert Dust is an assorted brown color that can complement any skin tone.

Key features of this kajal pencil include its long stay formula, matte finish, and easy application. Whether you're going for a subtle everyday look or a dramatic evening look, this pencil can cater to all your needs.

This kajal pencil is suitable for anyone looking for a reliable and durable eye makeup product. It is perfect for those with oily eyelids or those who live in humid climates, as it stays put even in extreme conditions.

Pros: Long-lasting, waterproof, smooth glide, matte finish, easy to apply
Cons: Limited shade range, may require multiple coats for intense color payoff

Overall, the MARS Matte Kajal Pencil is a great addition to anyone's makeup collection, providing long-lasting and smudge-proof results.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers waterproof and long stay features highly sought after in Indian market. Elle, Harper's Bazaar
Brand Strength 20 18 Established brand reputation for quality cosmetics in India. Vogue, Femina
Category Momentum 20 15 Growing demand for long-lasting kajal products in Indian market. Mint, ET
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. Cosmopolitan, Grazia
Competition 10 8 Facing moderate competition from other established kajal brands in India. Femina, Cosmopolitan
Use-case Advantage 5 5 Addresses the need for a smudge-proof kajal for all-day wear. Vogue
Final Market Score 100 76/100 (3.80/5) Highly competitive kajal with strong brand and feature fit in Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers waterproof and long stay features highly sought after in Indian market.
    Sources: Elle, Harper's Bazaar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation for quality cosmetics in India.
    Sources: Vogue, Femina
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting kajal products in Indian market.
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: Cosmopolitan, Grazia
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established kajal brands in India.
    Sources: Femina, Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a smudge-proof kajal for all-day wear.
    Sources: Vogue
Summary
Highly competitive kajal with strong brand and feature fit in Indian market.

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Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹275.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹320.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Flipkart
275.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
320.00 N/A 4.3/5 -
Health & Glow
310.00 N/A 4.1/5 -

Price Comparison

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Rs.259.00 Rs.299.00

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MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 07 Desert Dust Assorted Brown

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Rs.259.00 Rs.299.00