MARS Kohl of Fame Up to 12 Hours Stay Kajal Smudgeproof Waterproof Long Lasting 0 35g White

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Up to 12 hours of wear time for a reliable look all day long
  • Smudge-proof and waterproof formula ensures no makeup mishaps
  • Creamy texture glides on effortlessly for easy application
  • Classic white shade suits all skin tones for versatile use

Market-Based Score (India)

76/100 (3.80/5)
Good value
Highly competitive kajal with strong brand presence and key features.
Rs.124.00 Rs.149.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Wear Time Up to 12 hours
Formula Smudge-proof and waterproof
Texture Creamy
Color White
Pros Long-lasting, Smudge-proof, Waterproof, Easy application
Cons May require multiple coats, Soft texture for precision
Details

MARS Kohl of Fame Up to 12 Hours Stay Kajal Smudgeproof Waterproof Long Lasting 0 35g White


The MARS Kohl of Fame kajal is a long-lasting, smudge-proof, and waterproof kajal that can stay put for up to 12 hours. Its creamy texture glides on effortlessly and doesn't fade or smudge throughout the day.
Key Features: - Up to 12 hours of wear time - Smudge-proof and waterproof formula - Creamy texture for easy application - Available in a classic white shade - Long-lasting formula that doesn't fade throughout the day
For whom: This kajal is perfect for anyone looking for a reliable and long-lasting eye makeup product. Whether you're heading to work, a party, or just running errands, this kajal will stay put no matter what.
Pros: - Long-lasting formula - Smudge-proof and waterproof - Creamy texture for easy application - Classic white shade that suits all skin tones
Cons: - May require multiple coats for intense color payoff - Some users may find the creamy texture too soft for precise application

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features like smudgeproof, waterproof, and long-lasting. Vogue
Brand Strength 20 18 Established brand reputation in the cosmetics industry in India. Brand Equity
Category Momentum 20 15 Growing demand for long-lasting kajal products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar kajal products in India. Retail360
Competition 10 8 Facing moderate competition from other long-lasting kajal brands in India. Elle
Use-case Advantage 5 5 Addresses the need for a kajal that stays intact for up to 12 hours. Femina
Final Market Score 100 76/100 (3.80/5) Highly competitive kajal with strong brand presence and key features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features like smudgeproof, waterproof, and long-lasting.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation in the cosmetics industry in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting kajal products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar kajal products in India.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other long-lasting kajal brands in India.
    Sources: Elle
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a kajal that stays intact for up to 12 hours.
    Sources: Femina
Summary
Highly competitive kajal with strong brand presence and key features.

Quick Compare

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Rs.149.00
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Where to Buy

Nykaa
₹199.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹175.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹199.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹185.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
199.00 2-4 days 4.2/5 Buy Now
Flipkart
175.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
199.00 N/A 4.3/5 -
Health & Glow
185.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.124.00 Rs.149.00

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MARS Kohl of Fame Up to 12 Hours Stay Kajal Smudgeproof Waterproof Long Lasting 0 35g White

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Best price
Rs.124.00 Rs.149.00