INSIGHT Super Eyeliner Kajal Pencil Black

0 reviews
INSIGHT Super Eyeliner Kajal Pencil Black
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intensely pigmented for bold eye looks that make a statement
  • Long-lasting formula stays put all day for worry-free wear
  • Versatile pencil design allows for precise or smoky eye looks
  • Nourishing ingredients care for delicate eye area during wear

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned kajal & kohls product in the competitive Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting formula
  • Easy to apply
  • Intense black color

⚠️ What to Watch

  • Smudges easily
  • Difficult to remove
  • May irritate sensitive eyes
Rs.152.00 Rs.152.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Product Type Eyeliner
Color Black
Formula Creamy
Features Smudge-proof
Application Pencil
Pros Intensely pigmented
Cons May require sharpening
Details

INSIGHT Super Eyeliner Kajal Pencil Black

About Product: The INSIGHT Super Eyeliner Kajal Pencil in Black is a highly pigmented pencil eyeliner designed to create intense and bold eye looks. Its smooth and creamy formula glides on easily, allowing for precise application without tugging or pulling on the delicate eye area.

Key Features: - Intensely black formula - Long-lasting and smudge-proof - Versatile pencil design for easy application - Can be used to create both precise lines and smoky looks - Enriched with ingredients to nourish and condition the skin around the eyes

For whom: This eyeliner kajal pencil is perfect for anyone looking to create dramatic eye makeup looks. Whether you prefer a subtle line or a bold wing, this product can help you achieve the desired look with ease.

Pros: - Intensely pigmented for bold eye looks - Long-lasting formula that stays put all day - Versatile design for different eye makeup styles - Nourishing ingredients to care for the delicate eye area Cons: - May require sharpening for precise application - Can smudge if not set with a setting powder or eyeshadow

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers key features desired by Indian consumers. Hindu Business Line, Financial Express
Brand Strength 20 10 Established brand with loyal customer base in India. Business Standard, Livemint
Category Momentum 20 15 Strong growth in demand for kajal & kohls products in Indian market. Mint, Economic Times
Price Positioning 20 10 Competitively priced compared to similar products in the market. CNBC TV18, Moneycontrol
Competition 10 6 Facing moderate competition from both local and international brands. India Today, Business Today
Use-case Advantage 5 5 Addresses specific needs of Indian consumers for long-lasting kajal. The Times of India
Final Market Score 100 66/100 (3.30/5) Well-positioned kajal & kohls product in the competitive Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product offers key features desired by Indian consumers.
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in India.
    Sources: Business Standard, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in demand for kajal & kohls products in Indian market.
    Sources: Mint, Economic Times
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: CNBC TV18, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both local and international brands.
    Sources: India Today, Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of Indian consumers for long-lasting kajal.
    Sources: The Times of India
Summary
Well-positioned kajal & kohls product in the competitive Indian market.

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Where to Buy

Nykaa
₹199.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹175.00
3-5 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹199.00
N/A · ⭐ 4/5
-
Health & Glow
₹185.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
199.00 2-4 days 4.2/5 Buy Now
Flipkart
175.00 3-5 days 4.1/5 Buy Now
Shoppers Stop
199.00 N/A 4/5 -
Health & Glow
185.00 N/A 4.2/5 -

Price Comparison

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Rs.152.00 Rs.152.00

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INSIGHT Super Eyeliner Kajal Pencil Black

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Rs.152.00 Rs.152.00