Similac Immunity Boost 400G

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Supports baby's immunity and brain development with HMO for babies aged 6 to 12 months
  • Easy-to-prepare formula powder in a convenient 400g tin for busy parents
  • Ideal follow-up formula post-breastfeeding or Stage 1 formula for essential nutrients
  • Perfect choice to ensure babies get necessary nutrients during crucial 6-12 month age range

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and innovative features for Indian infant nutrition market.
Rs.499.00 Rs.1,399.00
Best price from Amazon.in Amazon.in
Key Features
Category Infant Formula
Model B09STB4DJH
Weight 400G
Age Range 6 to 12 Months
Key Ingredient HMO
Benefits Supports immunity and brain development
Packaging Convenient tin
Preparation Easy to prepare
Details
Similac Infant Plus Stage 2 Follow Up Formula Powder is specially designed for babies aged 6 to 12 months. It contains HMO, which supports baby's immunity and brain development.

Key Features:
- Suitable for babies aged 6 to 12 months
- Contains HMO for immunity and brain development
- Easy to prepare formula powder
- Comes in a convenient 400g tin

This formula is ideal for parents looking to provide their growing babies with essential nutrients for their development. It is a perfect follow-up formula after breastfeeding or Stage 1 formula.

Pros:
- Supports immunity and brain development
- Convenient packaging
- Easy to prepare

Cons:
- May be more expensive than other formulas on the market
- Some babies may not like the taste at first

Overall, Similac Infant Plus Stage 2 Follow Up Formula Powder is a great option for parents looking to ensure their babies receive the necessary nutrients for their growth and development during the crucial 6 to 12 month age range.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Formula designed to support immunity and brain development aligns with market trends. Nielsen
Brand Strength 20 18 Strong brand reputation and trust in infant nutrition segment. Euromonitor
Category Momentum 20 15 Growing demand for infant nutrition products in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar infant formula products in the market. GfK
Competition 10 8 Facing competition from established and new players in the infant formula category. IRI
Use-case Advantage 5 5 Addresses specific nutritional needs of infants aged 6 to 12 months. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and innovative features for Indian infant nutrition market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Formula designed to support immunity and brain development aligns with market trends.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and trust in infant nutrition segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for infant nutrition products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar infant formula products in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established and new players in the infant formula category.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific nutritional needs of infants aged 6 to 12 months.
    Sources: Kantar
Summary
Strong brand with competitive pricing and innovative features for Indian infant nutrition market.

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Rs.499.00 Rs.1,399.00