Dexolac Follow Up Stage 3 Infant Formula Milk Powder for Babies 12-18 Months - 400g BIB Pack with 36 Vital Nutrients

Dexolac Follow Up Infant Formula Milk Powder is specially formulated for babies aged 12 to 18 months. It contains 36 vital nutrients essential for the growth and development of your baby. The BIB pack of 400gms ensures convenient storage and usage.

Key Features:
- Specifically designed for babies aged 12 to 18 months
- Contains 36 vital nutrients for optimal growth and development
- Convenient BIB pack for easy storage and usage


This formula milk powder is suitable for babies who have transitioned from stage 2 formula milk and are now ready for a follow-up formula. It provides essential nutrients needed for healthy brain development, strong bones, and overall growth.

Pros:
- Contains a wide range of essential nutrients
- Convenient packaging for on-the-go usage
- Ideal for babies transitioning from stage 2 formula milk


Cons:
- May not be suitable for babies with specific dietary requirements
- Some babies may have allergies to certain ingredients in the formula
- Can be more expensive compared to regular cow's milk

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a comprehensive set of 36 vital nutrients suitable for babies 12-18 months.	Euromonitor
Brand Strength	20	10	Established brand with good reputation among Indian parents.	Nielsen
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar infant formula products in India.	GfK
Competition	10	10	Facing moderate competition from other established infant formula brands in India.	IRI
Use-case Advantage	5	3	Addresses specific nutritional needs of babies transitioning to solid foods.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned infant formula with strong brand and nutritional offering in a growing Indian market.

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