Aptamil Gold Follow-On Stage 2 Infant Formula Milk Powder for Babies 6-12 Months 400g - BIB Pack

- Aptamil Gold Follow Up Infant Formula Milk Powder Stage 2 is specially designed for babies aged 6 to 12 months. It is a premium quality formula that provides essential nutrients for your baby's growth and development.

- Key features of this formula include a unique blend of prebiotics, DHA, and ARA to support your baby's immune system, brain development, and overall health. It also contains vitamins and minerals to meet your baby's nutritional needs.

- This formula is suitable for babies who are transitioning from breastfeeding or stage 1 formula. It can be used as a supplement to solid foods to ensure your baby is getting all the nutrients they need during this crucial stage of development.

- Pros: Aptamil Gold Follow Up Infant Formula Milk Powder Stage 2 is easy to prepare and convenient for on-the-go feeding. It has a pleasant taste that babies enjoy, and the BIB pack design makes it easy to measure and store. Cons: Some parents may find this formula to be more expensive than other brands on the market. Additionally, some babies may have sensitivities to certain ingredients in this formula, so it is important to consult with a pediatrician before introducing it to your baby.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients for babies aged 6-12 months.	GfK
Brand Strength	20	18	Aptamil is a trusted global brand known for quality infant nutrition.	Mintel
Category Momentum	20	15	Growing demand for infant nutrition products in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar infant formulas in India.	Nielsen
Competition	10	8	Facing competition from both local and international infant formula brands.	IRI
Use-case Advantage	5	5	Tailored for the specific nutritional needs of babies in this age group.	Kantar
Final Market Score	100	76/100 (3.80/5)	Aptamil Gold Follow-On Stage 2 offers a strong value proposition in the Indian infant formula market.

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