Aptamil Gold Follow Up Stage 3 Infant Formula Milk Powder 400g BIB Pack for Babies 12 Months Onwards

Aptamil Gold Follow Up Infant Formula Milk Powder is specially designed for babies aged 12 months onwards. Made with a unique blend of essential nutrients, it is formulated to support your child's growth and development.

Key Features: - Contains a combination of essential vitamins and minerals for overall well-being - Contains prebiotics to support gut health - Easy to prepare and convenient to use on-the-go

For whom: This formula is suitable for babies aged 12 months onwards who are transitioning from breastmilk or stage 2 formula.

Pros: - Supports healthy growth and development - Convenient packaging for use at home or on-the-go - Trusted brand with a history of providing quality infant nutrition

Cons: - Can be expensive compared to other infant formulas - Some babies may have allergies or sensitivities to ingredients in the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets nutritional requirements for babies above 12 months.	FSSAI
Brand Strength	20	10	Established brand with good reputation among Indian parents.	Brand Equity
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from local and international brands.	MarketWatch
Use-case Advantage	5	5	Convenient packaging for busy parents on-the-go.	Parenting Today
Final Market Score	100	66/100 (3.30/5)	Aptamil Gold Follow Up Stage 3 holds a strong position in the Indian infant formula market.

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