Himalaya Pure Hands Purifying Tulsi Hand Wash Pump 250 ml

Himalaya Pure Hands Purifying Tulsi Hand Wash is a gentle and effective hand wash that helps in keeping your hands clean and free from germs. It contains the goodness of tulsi which is known for its purifying properties.

Key Features:
1. Enriched with the goodness of tulsi
2. Purifies and cleanses hands effectively
3. Gentle on skin
4. Free from harmful chemicals

For whom:
This hand wash is suitable for all skin types and can be used by both adults and children.

Pros:
1. Leaves hands feeling fresh and clean
2. Mild fragrance
3. Does not dry out the skin

Cons:
1. Some users may find the fragrance too strong
2. Pump mechanism may occasionally get stuck

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tulsi is a popular ingredient in Indian households for its antibacterial properties.	The Economic Times, India Today
Brand Strength	20	18	Himalaya is a trusted brand known for its herbal products in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hand wash products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to other similar hand wash products in the market.	Livemint, Business Today
Competition	10	10	Facing competition from other established brands offering similar herbal hand wash products.	CNBC TV18, Financial Express
Use-case Advantage	5	4	Convenient pump packaging for easy and hygienic use in households.	The Hindu
Final Market Score	100	86/100 (4.30/5)	Strong brand and feature fit in a competitive market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—