Nestle Dexolac Stage 1 Infant Formula Milk Powder for Babies Up to 6 Months with FOS and 36 Vital Nutrients - 400g BIB Pack

Dexolac Infant Formula Milk Powder is specifically designed for babies up to 6 months old. It is enriched with FOS (fructo-oligosaccharides) and 36 vital nutrients to support the growth and development of your little one.

Key Features: - Formulated for infants up to 6 months old - Contains FOS for better digestion - Enriched with 36 vital nutrients for overall development - Comes in a convenient 400g BIB pack

For whom: - Babies up to 6 months old - Parents looking for a nutritious and easily digestible formula milk powder

Pros: - Contains essential nutrients for growth and development - FOS promotes healthy digestion - Convenient packaging for on-the-go feeding

Cons: - May not be suitable for babies with specific dietary requirements - Some babies may not tolerate certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients and FOS suitable for infants up to 6 months.	GfK
Brand Strength	20	10	Nestle is a trusted brand in the infant nutrition segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar infant formula products in India.	Nielsen
Competition	10	6	Facing competition from other established infant formula brands in India.	IRI
Use-case Advantage	5	5	Addresses specific nutritional needs of infants in their early months.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned infant formula with strong brand and feature fit in growing Indian market.

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