Similac Infant Advance Stage 4 Follow Up Formula Powder from 18 to 24 Months 400G Box with Immunity Building Nucleotides at Tpan Level

About Product: Similac Infant Advance Stage 4 Follow Up Formula Powder is specially formulated for infants between 18 to 24 months. It contains immunity-building nucleotides that help support your child's growth and development.

Key Features: - Specifically designed for infants 18-24 months old - Contains immunity-building nucleotides - Easy to digest - Provides essential nutrients for growth and development

For whom: This formula powder is for parents looking for a nutritionally balanced option for their growing toddler. It is suitable for infants between 18 to 24 months who require supplementary feeding.

Pros: - Immunity-building nucleotides - Easy to prepare and feed - Nutritionally balanced for growing toddlers

Cons: - May be more expensive than other formula options - Some children may have allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains immunity-building nucleotides suitable for 18-24 months age group.	FSSAI
Brand Strength	20	18	Strong brand reputation and trust among Indian parents.	Brand Equity
Category Momentum	20	15	Growing demand for follow-up formulas in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established follow-up formula brands.	Euromonitor
Use-case Advantage	5	5	Addresses specific nutritional needs of toddlers transitioning to solid foods.	Parenting Today
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and suitable features for Indian toddlers.

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