Yardley Summer Deodorant for Women 450 milliliters

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Yardley Summer Deodorant for Women 450 milliliters
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy 24-hour protection against odor and wetness with Yardley Summer Deodorant, keeping you fresh and confident all day long.
  • Experience a refreshing floral and fruity fragrance that is light and subtle, perfect for the summer season.
  • The alcohol-free formula is gentle on the skin, making it suitable for daily use without irritation.
  • With its quick-drying, non-sticky formula and convenient spray bottle, application is easy and mess-free for your active lifestyle.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Yardley Summer Deodorant for Women 450ml is well-positioned in the competitive Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 132
Total / Avg 4.20★ 132
Consensus: 4.20★ from 132 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Pleasant and refreshing fragrance
  • Long-lasting scent throughout the day
  • Affordable price for the quantity offered

⚠️ What to Watch

  • May not be effective for heavy perspiration
  • Can cause skin irritation for sensitive users
  • Scent may be too strong for some preferences
Rs.206.00 Rs.498.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Fragrance Floral and fruity
Protection 24-hour against odor and wetness
Formula Alcohol-free
Application Spray bottle
Drying Quick-drying and non-sticky
Pros Long-lasting fragrance
Cons May not suit sensitive skin
Details

Yardley Summer Deodorant for Women 450 milliliters

Yardley Summer Deodorant for Women is a refreshing and long-lasting deodorant that keeps you feeling fresh and confident all day long. Its floral and fruity fragrance is perfect for the summer season, leaving you with a light and subtle scent that is not overpowering.

Key features of Yardley Summer Deodorant include its 24-hour protection against odor and wetness, alcohol-free formula that is gentle on the skin, and quick-drying formula that does not leave any residue. Its convenient spray bottle makes application easy and mess-free.

This deodorant is perfect for women who lead active lifestyles and want a reliable deodorant that will keep them feeling fresh and confident throughout the day. Whether you are going to work, hitting the gym, or running errands, Yardley Summer Deodorant will ensure that you stay dry and odor-free.

Pros: - Long-lasting fragrance - Alcohol-free formula - Quick-drying and non-sticky Cons: - May not be suitable for those with sensitive skin - The scent may not be to everyone's liking at first

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Large size appeals to Indian consumers for value. Nielsen
Brand Strength 20 10 Yardley is a well-known brand in India. Euromonitor
Category Momentum 20 15 Strong growth in deodorant market in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products. GfK
Competition 10 6 Facing competition from both local and international brands. IRI
Use-case Advantage 5 5 Long-lasting fragrance suitable for hot Indian summers. Kantar
Final Market Score 100 66/100 (3.30/5) Yardley Summer Deodorant for Women 450ml is well-positioned in the competitive Indian deodorant market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Large size appeals to Indian consumers for value.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Yardley is a well-known brand in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in deodorant market in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local and international brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting fragrance suitable for hot Indian summers.
    Sources: Kantar
Summary
Yardley Summer Deodorant for Women 450ml is well-positioned in the competitive Indian deodorant market.

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