Wet n Wild Color Icon Kohl Eyeliner Pencil Matte Finish Eyeliner and Pencil for Eye Makeup with an Intense and Hyper pigmented Effect Soft Creamy and Easy to use Formula Simma Brown Now 1 4 g

0 reviews
Smart Rank ⓘ 75/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve a bold look with the Wet n Wild Color Icon Kohl Eyeliner Pencil, featuring a matte finish and intense, hyper-pigmented color.
  • Enjoy a soft and creamy formula that makes application easy, perfect for both makeup enthusiasts and beginners alike.
  • Experience long-lasting wear that keeps your eye makeup intact throughout the day, ensuring you look your best from morning to night.
  • At an affordable price of 250, this eyeliner pencil delivers bold color payoff and easy blending, making it a great addition to your makeup collection.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the Indian eyeliner market with competitive pricing and on-trend features.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 4,056
Total / Avg 3.70★ 4,056
Consensus: 3.70★ from 4,056 total reviews
Rs.2,975.00 Rs.3,500.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Finish Matte
Color Payoff Intense and hyper-pigmented
Formula Soft and creamy
Application Easy to use
Longevity Long-lasting
Pros Bold color, Easy to apply, Affordable
Cons May smudge on oily eyelids
Details

Wet n Wild Color Icon Kohl Eyeliner Pencil Matte Finish Eyeliner and Pencil for Eye Makeup with an Intense and Hyper pigmented Effect Soft Creamy and Easy to use Formula Simma Brown Now 1 4 g



Key Features: - Matte finish for a bold look - Intense and hyper-pigmented color - Soft and creamy formula for easy application - Long-lasting wear for all-day makeup

For whom: This eyeliner pencil is perfect for anyone looking to create a dramatic eye makeup look. Whether you're a makeup enthusiast or a beginner, this easy-to-use pencil will help you achieve the desired look.

Pros: - Bold and intense color payoff - Easy to apply and blend - Long-lasting formula - Affordable price point

Cons: - May smudge on oily eyelids - Some users may prefer a retractable pencil for easier use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matte finish and intense pigmentation align with current trends. Grazia, Cosmopolitan
Brand Strength 20 18 Wet n Wild known for quality and affordability in India. Elle, Femina
Category Momentum 20 15 Growing demand for eyeliners in Indian market. Mint, Vogue
Price Positioning 20 15 Competitively priced for the Indian market. Harper's Bazaar, India Today
Competition 10 5 Facing competition from established and emerging brands. Vogue, Elle
Use-case Advantage 5 3 Easy to use formula appeals to beginners and experts alike. Femina
Final Market Score 100 76/100 (3.80/5) Strong contender in the Indian eyeliner market with competitive pricing and on-trend features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matte finish and intense pigmentation align with current trends.
    Sources: Grazia, Cosmopolitan
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wet n Wild known for quality and affordability in India.
    Sources: Elle, Femina
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for eyeliners in Indian market.
    Sources: Mint, Vogue
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the Indian market.
    Sources: Harper's Bazaar, India Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from established and emerging brands.
    Sources: Vogue, Elle
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Easy to use formula appeals to beginners and experts alike.
    Sources: Femina
Summary
Strong contender in the Indian eyeliner market with competitive pricing and on-trend features.

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Price Comparison

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Amazon.in More Detail

Rs.2,975.00 Rs.3,500.00

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Best price
Rs.2,975.00 Rs.3,500.00