Urban Platter Quinoa Grain - 1Kg

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the health benefits of Urban Platter Whole White Indian Quinoa, rich in protein, fiber, vitamins, and minerals for a balanced diet.
  • This gluten-free quinoa is easy to digest, making it an ideal choice for health-conscious individuals and those with dietary restrictions.
  • Versatile and easy to cook, this quinoa can enhance salads, soups, and stir-fries, adding a nutritious touch to your meals.
  • Sourced directly from Indian farms, this 1kg pack ensures high-quality grains that meet your nutritional needs and culinary creativity.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter's quinoa is well-positioned in a growing health food market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 609
Total / Avg 4.20★ 609
Consensus: 4.20★ from 609 total reviews
Rs.395.00 Rs.400.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 1Kg
Nutritional Benefits Rich in protein, fiber, vitamins, and minerals
Dietary Suitability Gluten-free, Vegetarian
Cooking Versatility Suitable for salads, soups, stir-fries
Texture Light
Source Sourced from Indian farms
Quality Carefully selected grains
Details
About Product: Urban Platter Whole White Indian Quinoa Grain is a high-quality quinoa sourced directly from Indian farms. Quinoa is a superfood known for its numerous health benefits and versatility in cooking.

Key Features: This 1kg pack of whole white Indian quinoa is rich in protein, fiber, vitamins, and minerals. It is gluten-free and easy to digest, making it a great addition to a balanced diet. The quinoa grains are carefully selected to ensure the highest quality.

For whom: This product is perfect for health-conscious individuals looking to incorporate nutrient-rich foods into their daily meals. It is also suitable for those following a gluten-free or vegetarian diet.

Pros & Cons: Pros: Urban Platter Whole White Indian Quinoa Grain is easy to cook, has a light texture, and can be used in a variety of dishes such as salads, soups, and stir-fries. It is also a great source of plant-based protein.
Cons: Some may find the taste of quinoa to be slightly bland, but it can easily be enhanced with seasonings and sauces to suit individual preferences.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product meets health trends with its whole grain and superfood attributes. MarketResearch, FMCGNews
Brand Strength 20 14 Urban Platter is recognized for quality and health-focused products in the market. IDC, EconomicTimes
Category Momentum 20 15 Quinoa is gaining popularity as a health food in India, driving category growth. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than traditional grains, affecting accessibility. Statista, RetailDive
Competition 10 5 Competition is increasing with more brands entering the health food segment. MarketResearch, FMCGNews
Use-case Advantage 5 4 Quinoa serves niche health-conscious consumers, limiting broader use-case appeal. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Urban Platter's quinoa is well-positioned in a growing health food market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product meets health trends with its whole grain and superfood attributes.
    Sources: MarketResearch, FMCGNews
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Urban Platter is recognized for quality and health-focused products in the market.
    Sources: IDC, EconomicTimes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Quinoa is gaining popularity as a health food in India, driving category growth.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than traditional grains, affecting accessibility.
    Sources: Statista, RetailDive
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Competition is increasing with more brands entering the health food segment.
    Sources: MarketResearch, FMCGNews
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Quinoa serves niche health-conscious consumers, limiting broader use-case appeal.
    Sources: Nielsen, Mintel
Summary
Urban Platter's quinoa is well-positioned in a growing health food market.

Quick Compare

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.395.00 Rs.400.00

GO TO STORE GO TO STORE

Urban Platter Whole White Indian Quinoa Grain, 1Kg

Estimated Delivery: 2-3 days
In Stock COD

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.395.00 Rs.400.00