Fortune Basmati Rice Full Grain - 1 kg

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Fortune Basmati Rice Full Grain - 1 kg
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality basmati rice for everyday use
  • Full grain rice with authentic taste and aroma
  • Convenient 1 kg pack ideal for small households
  • Affordable price for a high-quality product

Market-Based Score (India)

76/100 (3.80/5)
Good value
Fortune Everyday Basmati Rice, Full Grain, 1 kg holds strong in competitive Indian rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 3,364
Total / Avg 4.30★ 3,364
Consensus: 4.30★ from 3,364 total reviews
Rs.145.00 Rs.169.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Full grain quality and 1 kg packaging align with consumer preferences TOI, Livemint
Brand Strength 20 18 Fortune brand well-established and trusted in India Business Standard, Hindu
Category Momentum 20 15 Basmati rice demand growing steadily in Indian market Mint, ET
Price Positioning 20 10 Competitively priced compared to similar quality basmati rice brands Economic Times, NDTV
Competition 10 8 Facing strong competition from other established basmati rice brands Moneycontrol, Outlook
Use-case Advantage 5 5 Versatile for everyday cooking needs in Indian households Times Now, India Today
Final Market Score 100 76/100 (3.80/5) Fortune Everyday Basmati Rice, Full Grain, 1 kg holds strong in competitive Indian rice market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Full grain quality and 1 kg packaging align with consumer preferences
    Sources: TOI, Livemint
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Fortune brand well-established and trusted in India
    Sources: Business Standard, Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice demand growing steadily in Indian market
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar quality basmati rice brands
    Sources: Economic Times, NDTV
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other established basmati rice brands
    Sources: Moneycontrol, Outlook
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for everyday cooking needs in Indian households
    Sources: Times Now, India Today
Summary
Fortune Everyday Basmati Rice, Full Grain, 1 kg holds strong in competitive Indian rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.145.00 Rs.169.00

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Fortune Everyday Basmati Rice, Full Grain, 1 kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.145.00 Rs.169.00