Vedaka Green Moong Dal 500g 500 G

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Vedaka Green Moong Dal 500g 500 G
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and quality positioning, facing competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 4,482
Total / Avg 4.40★ 4,482
Consensus: 4.40★ from 4,482 total reviews
Rs.79.00 Rs.160.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High quality and premium packaging of the product. Business Today, The Hindu
Brand Strength 20 18 Amazon's strong brand reputation and trust in Indian market. Livemint, The Economic Times
Category Momentum 20 15 Growing demand for healthy pulses in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitive pricing compared to similar products in the market. The Financial Express, India Today
Competition 10 8 Facing competition from established local and national brands. The Times of India, Hindustan Times
Use-case Advantage 5 5 Versatile usage in various Indian dishes. Outlook India
Final Market Score 100 76/100 (3.80/5) Strong brand and quality positioning, facing competitive market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High quality and premium packaging of the product.
    Sources: Business Today, The Hindu
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amazon's strong brand reputation and trust in Indian market.
    Sources: Livemint, The Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy pulses in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products in the market.
    Sources: The Financial Express, India Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established local and national brands.
    Sources: The Times of India, Hindustan Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage in various Indian dishes.
    Sources: Outlook India
Summary
Strong brand and quality positioning, facing competitive market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.79.00 Rs.160.00

 GO TO STORE GO TO STORE

Amazon Brand - Vedaka Unpolished Green Moong Dal | Whole | 500 G | Premium Moong Dal

Estimated Delivery: 2-3 days
In Stock COD

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Rs.79.00 Rs.160.00