urban platter Blue Butterfly Pea Flower Tea 40 Gram Rich In

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urban platter Blue Butterfly Pea Flower Tea 40 Gram Rich In
Smart Rank ⓘ 70/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the vibrant blue color of urban platter Blue Butterfly Pea Flower Tea, perfect for enhancing your teas and cocktails.
  • Rich in antioxidants, this unique tea not only delights the senses but also supports your wellness journey with every sip.
  • Add a visually stunning twist to your beverages with this natural colorant, ideal for creative cocktails and mocktails.
  • Enjoy a subtle earthy flavor that sets this tea apart, perfect for adventurous tea enthusiasts looking for something different.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter Blue Butterfly Pea Flower Tea is a strong contender in the health-focused beverage segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 483
Total / Avg 4.20★ 483
Consensus: 4.20★ from 483 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich in antioxidants, promoting health benefits.
  • Versatile use in teas and cocktails for natural coloring.
  • Pleasant floral flavor that enhances beverages.

⚠️ What to Watch

  • May require steeping time to achieve desired color and flavor.
  • Some users find the taste too mild or subtle.
  • Packaging could be improved for better freshness retention.
Rs.228.00 Rs.250.00
Best price from Amazon.in Amazon.in
Key Features
Category Tea
Weight 40 Gram
Price 250.0000
Key Features Rich in antioxidants, natural colorant, unique flavor profile
Pros Rich in antioxidants, natural colorant, unique flavor profile
Cons Some may not enjoy the earthy taste, brewing process may be more involved
Details


- The urban platter Blue Butterfly Pea Flower Tea is a unique and exotic tea made from dried butterfly pea flowers. It is known for its vibrant blue color and antioxidant properties.

- Key Features include being rich in antioxidants, adding a beautiful natural blue color to teas and cocktails, and having a subtle earthy flavor.

- This tea is perfect for tea enthusiasts looking to try something different and add a pop of color to their beverages. It can also be used in cocktails and mocktails for a visually appealing twist.

- Pros: Rich in antioxidants, natural colorant, unique flavor profile. Cons: Some may not enjoy the earthy taste, brewing process may be a bit more involved compared to regular tea bags.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in antioxidants and a natural colorant, it appeals to health-conscious consumers. Market Research, Healthline
Brand Strength 20 10 Urban Platter is recognized for quality but faces stiff competition in the premium segment. Brand Equity, Economic Times
Category Momentum 20 15 The demand for herbal teas is growing rapidly in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Priced at a premium, it may limit accessibility for budget-conscious buyers. Statista, Retail Dive
Competition 10 7 Strong competition from established brands in the herbal tea market affects visibility. Market Watch, Business Standard
Use-case Advantage 5 4 Versatile for teas and cocktails, but niche usage may restrict broader appeal. Food & Beverage, Catering Insights
Final Market Score 100 66/100 (3.30/5) Urban Platter Blue Butterfly Pea Flower Tea is a strong contender in the health-focused beverage segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in antioxidants and a natural colorant, it appeals to health-conscious consumers.
    Sources: Market Research, Healthline
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Urban Platter is recognized for quality but faces stiff competition in the premium segment.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for herbal teas is growing rapidly in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced at a premium, it may limit accessibility for budget-conscious buyers.
    Sources: Statista, Retail Dive
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands in the herbal tea market affects visibility.
    Sources: Market Watch, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile for teas and cocktails, but niche usage may restrict broader appeal.
    Sources: Food & Beverage, Catering Insights
Summary
Urban Platter Blue Butterfly Pea Flower Tea is a strong contender in the health-focused beverage segment.

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Price Comparison

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urban platter Blue Butterfly Pea Flower Tea, 40 Gram (Rich In Antioxidants | Add To Teas & Cocktails | Natural Colourant), Green Tea

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Rs.228.00 Rs.250.00