Tata Gold Assam Rich Black Tea 500g

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the rich aroma of Tata Tea Gold, crafted from premium Assam teas for a delightful chai experience.
Customize your brew with 500 grams of gently rolled loose leaves, perfect for achieving your desired tea strength.
Enjoy a robust flavor profile that caters to tea connoisseurs seeking a strong and aromatic cup of black tea.
Ideal for those who appreciate high-quality ingredients, Tata Tea Gold offers an exceptional blend for tea lovers.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Tata Tea Gold Assam teas with Gently Rolled Aromatic Long Leaves is well-positioned in the premium loose leaf tea segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	16,521
Total / Avg	4.40★	16,521

Consensus: 4.40★ from 16,521 total reviews

Rs.237.00 Rs.349.00

Best price from

Amazon.in

Details

Key Features: - Made with premium Assam teas - Gently rolled long leaves for a rich aroma - 500 grams of loose leaves for brewing customized strength

For whom: Ideal for tea connoisseurs who enjoy a strong and aromatic cup of chai

Pros: - Rich and aromatic flavor profile - Loose leaves allow for customization of tea strength - Made with high-quality Assam teas

Cons: - May be too strong for those who prefer milder teas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Assam teas with long leaves and rich aroma align with consumer preferences	Nielsen
Brand Strength	20	15	Tata Tea Gold is a well-established and trusted brand in India	Euromonitor
Category Momentum	20	10	Strong demand for premium loose leaf teas in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium loose leaf tea segment	GfK
Competition	10	6	Facing competition from other premium loose leaf tea brands in India	IRI
Use-case Advantage	5	5	Versatile tea suitable for daily consumption and special occasions	Kantar
Final Market Score	100	66/100 (3.30/5)	Tata Tea Gold Assam teas with Gently Rolled Aromatic Long Leaves is well-positioned in the premium loose leaf tea segment in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Assam teas with long leaves and rich aroma align with consumer preferences

Sources: Nielsen
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Tata Tea Gold is a well-established and trusted brand in India

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Strong demand for premium loose leaf teas in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the premium loose leaf tea segment

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other premium loose leaf tea brands in India

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile tea suitable for daily consumption and special occasions

Sources: Kantar

Summary

Tata Tea Gold Assam teas with Gently Rolled Aromatic Long Leaves is well-positioned in the premium loose leaf tea segment in India.

Price Comparison

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