TWF Khapli Atta 2kg - Low GI - Diabetic-Friendly

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the benefits of TWF Stone ground Khapli Wheat Flour, clinically certified with a low glycemic index of 39, perfect for maintaining stable blood sugar levels.
  • Packed with high fiber and protein, this 100% Khapli Atta is a nutritious choice for daily meals, enhancing your diet with essential nutrients.
  • Ideal for those with diabetes or anyone seeking healthier alternatives, this flour can be used in a variety of recipes like chapatis and baked goods.
  • Experience the wholesome flavor and natural nutrients retained through the stone ground process, ensuring a delicious outcome in every dish you prepare.

Market-Based Score (India)

66/100 (3.30/5)
Decent
TWF Stone ground Khapli Wheat Flour offers unique health benefits but faces strong competition and pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 386
Total / Avg 4.50★ 386
Consensus: 4.50★ from 386 total reviews
Rs.378.00 Rs.598.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 2kg
GI 39
Fiber High
Protein High
Blending No
Process Stone ground
Diabetic-Friendly Yes
Details
- **About Product:** TWF Stone ground Khapli Wheat Flour is a premium quality flour made from 100% Khapli wheat, without any blending. It is clinically certified to have a low glycemic index of 39, making it a great choice for those with diabetes or those looking to maintain stable blood sugar levels.

- **Key Features:** This Khapli wheat flour is high in fiber and protein, making it a nutritious option for daily consumption. The stone ground process helps retain the natural nutrients and flavor of the wheat, ensuring a wholesome and delicious end product.

- **For whom:** This flour is ideal for anyone looking to incorporate more whole grains into their diet, especially those with diabetes or anyone looking for a healthier alternative to regular wheat flour. It can be used to make chapatis, bread, cakes, and other baked goods.

- **Pros:** Low GI, high fiber and protein content, no blending, stone ground process, diabetic-friendly, delicious flavor.

- **Cons:** May be slightly more expensive than regular wheat flour, may have a slightly different texture compared to refined flour for certain recipes.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Clinically certified low GI and high fiber appeal to diabetic and health-focused consumers. Healthline, Consumer Reports
Brand Strength 20 10 TWF is recognized for quality but lacks widespread brand recognition compared to larger players. Brand Equity, Market Research
Category Momentum 20 15 The demand for healthy flours is rising in India, especially among health-conscious consumers. Nielsen, Mintel
Price Positioning 20 10 Priced higher than regular flours, which may limit appeal to price-sensitive customers. Economic Times, Business Standard
Competition 10 7 Strong competition from established brands offering similar health benefits at lower prices. Market Watch, Statista
Use-case Advantage 5 4 Ideal for specific dietary needs but less versatile for general cooking. Food Network, Cooking Light
Final Market Score 100 66/100 (3.30/5) TWF Stone ground Khapli Wheat Flour offers unique health benefits but faces strong competition and pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Clinically certified low GI and high fiber appeal to diabetic and health-focused consumers.
    Sources: Healthline, Consumer Reports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: TWF is recognized for quality but lacks widespread brand recognition compared to larger players.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy flours is rising in India, especially among health-conscious consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced higher than regular flours, which may limit appeal to price-sensitive customers.
    Sources: Economic Times, Business Standard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands offering similar health benefits at lower prices.
    Sources: Market Watch, Statista
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for specific dietary needs but less versatile for general cooking.
    Sources: Food Network, Cooking Light
Summary
TWF Stone ground Khapli Wheat Flour offers unique health benefits but faces strong competition and pricing challenges.

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Price Comparison

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Rs.378.00 Rs.598.00

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TWF Stone ground Khapli Wheat Flour | 2kg | Clinically Certified Low GI of 39 | No Blending - 100% Khapli Atta | Diabetic-Friendly | High Fiber & Protein | Emmer Atta

Estimated Delivery: 2-3 days
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Best price
Rs.378.00 Rs.598.00