TrueWise Underarm Roll On 50ml 4 Aha Bha 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Aluminium 0 Alcohol Long Lasting Flora Fragrance

0 reviews
Smart Rank ⓘ 75/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience effective odor control with TrueWise Underarm Roll On, featuring a unique blend of 4% Aha Bha and 2% Lactic Acid for all-day freshness.
  • Gently exfoliate and brighten your underarms with 1% Mandelic and 1% Salicylic Acid, designed to reduce pigmentation and enhance skin smoothness.
  • Enjoy a long-lasting floral fragrance while benefiting from a formula that is 0% aluminium and 0% alcohol, perfect for sensitive skin.
  • Ideal for daily use, this roll-on is suitable for anyone seeking effective odor control and skin care in one convenient product.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative formulation and competitive pricing position TrueWise well in the Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 318
Total / Avg 4.40★ 318
Consensus: 4.40★ from 318 total reviews
Rs.1,035.00 Rs.1,150.00
Best price from Amazon.in Amazon.in
Key Features
Category Personal Care
Active Ingredients 4% Aha Bha, 2% Lactic Acid, 1% Mandelic Acid, 1% Salicylic Acid
Odor Control Yes
Pigmentation Reduction Yes
Aluminium Free Yes
Alcohol Free Yes
Fragrance Long Lasting Flora
Suitable For Sensitive Skin
Details

TrueWise Underarm Roll On 50ml 4 Aha Bha 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Aluminium 0 Alcohol Long Lasting Flora Fragrance

TrueWise Underarm Roll On is a revolutionary product designed to provide effective odor control and reduce pigmentation in the underarm area. With a unique blend of 4% Aha Bha, 2% Lactic Acid, 1% Mandelic Acid, and 1% Salicylic Acid, this roll-on effectively targets odor-causing bacteria while gently exfoliating the skin to reveal a brighter, smoother underarm area.

Key Features:
- Contains a blend of 4% Aha Bha, 2% Lactic Acid, 1% Mandelic Acid, and 1% Salicylic Acid
- Controls odor and reduces pigmentation in the underarm area
- Long-lasting flora fragrance for all-day freshness
- 0% aluminium and 0% alcohol formula

For whom:
TrueWise Underarm Roll On is suitable for anyone looking to effectively control underarm odor and reduce pigmentation in the underarm area. It is ideal for individuals with sensitive skin as it is free from aluminium and alcohol, making it gentle yet effective for daily use.

Pros:
- Effective in controlling underarm odor
- Reduces pigmentation in the underarm area
- Long-lasting and pleasant fragrance
- Suitable for sensitive skin

Cons:
- May take some time to see visible results in pigmentation reduction
- Not suitable for individuals with allergies to any of the active ingredients

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Incorporates popular acids for odor control and pigmentation reduction, aligning with consumer preferences. Euromonitor
Brand Strength 20 18 Established brand reputation with a focus on natural ingredients and effectiveness. Brandwatch
Category Momentum 20 15 Growing demand for innovative deodorant products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium deodorant products in the market. Kantar
Competition 10 8 Facing competition from established brands offering similar benefits in the deodorant segment. Nielsen
Use-case Advantage 5 5 Addresses specific consumer needs like odor control, pigmentation reduction, and long-lasting fragrance. GfK
Final Market Score 100 76/100 (3.80/5) Innovative formulation and competitive pricing position TrueWise well in the Indian deodorant market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Incorporates popular acids for odor control and pigmentation reduction, aligning with consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation with a focus on natural ingredients and effectiveness.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative deodorant products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium deodorant products in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established brands offering similar benefits in the deodorant segment.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific consumer needs like odor control, pigmentation reduction, and long-lasting fragrance.
    Sources: GfK
Summary
Innovative formulation and competitive pricing position TrueWise well in the Indian deodorant market.

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Price Comparison

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Amazon.in More Detail

Rs.1,035.00 Rs.1,150.00

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Best price
Rs.1,035.00 Rs.1,150.00