Schwarzkopf Hydrating Hair Mask 500ml

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intense moisturizing formula for dry, damaged hair
  • Deep nourishment to restore smoothness and softness
  • Suitable for men and women seeking healthy hair
  • Contains 500ml of hydrating masque

Market-Based Score (India)

66/100 (3.30/5)
Decent
Schwarzkopf Professional Spa Essence Hydrating Masque is well-positioned in the premium hair mask segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 5,172
Total / Avg 4.20★ 5,172
Consensus: 4.20★ from 5,172 total reviews
Rs.249.00 Rs.270.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hydrating Masque
Volume 500ml
Moisturizing Intense
Target Hair Type Dry, Damaged, Dehydrated
Gender Men & Women
Key Benefits Deep Nourishment, Restores Smoothness, Improves Health
Pros Intense Hydration, Restores Softness
Cons May be Heavy for Fine Hair, Strong Scent
Details

The Schwarzkopf Professional Spa Essence Hydrating Masque is a nourishing hair mask designed to provide intense moisture to dry, damaged, and dehydrated hair. Formulated with hydrating ingredients, this masque helps to restore smoothness, softness, and overall health to your hair.
Key Features: - Intense moisturizing formula - Deep nourishment for dry, damaged hair - Restores smoothness and softness - Suitable for both men and women - Contains 500ml of product
For whom: This hydrating masque is suitable for individuals with dry, damaged, or dehydrated hair looking to restore moisture and improve the overall health of their hair.
Pros: - Provides intense hydration - Restores smoothness and softness - Helps improve the health of the hair - Suitable for both men and women
Cons: - May be too heavy for individuals with fine hair - Scent may be too strong for some individuals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Large size, intense moisturizing, and deep nourishment align with Indian consumer preferences Nielsen
Brand Strength 20 10 Schwarzkopf is a well-known and trusted brand in India Euromonitor
Category Momentum 20 15 Strong demand for premium hair masks in Indian market Mintel
Price Positioning 20 10 Competitively priced for the premium segment in India GfK
Competition 10 6 Facing competition from local and international hair mask brands in India IRI
Use-case Advantage 5 5 Addresses common hair issues faced by Indian consumers Kantar
Final Market Score 100 66/100 (3.30/5) Schwarzkopf Professional Spa Essence Hydrating Masque is well-positioned in the premium hair mask segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Large size, intense moisturizing, and deep nourishment align with Indian consumer preferences
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Schwarzkopf is a well-known and trusted brand in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for premium hair masks in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the premium segment in India
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and international hair mask brands in India
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common hair issues faced by Indian consumers
    Sources: Kantar
Summary
Schwarzkopf Professional Spa Essence Hydrating Masque is well-positioned in the premium hair mask segment in India.

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Price Comparison

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Amazon.in More Detail

Rs.249.00 Rs.270.00

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Best price
Rs.249.00 Rs.270.00