Surf Excel Stain Remover 2L 2 L

0 reviews
Surf Excel Stain Remover 2L 2 L
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effectively removes tough stains, making it ideal for families and individuals who need reliable cleaning power.
  • Specially formulated for front load washing machines, ensuring optimal performance and care for your appliance.
  • Gentle on all fabrics, this detergent provides a thorough clean without compromising the quality of your clothes.
  • Highly rated with a 4.6/5 score and 92% satisfaction, you can trust this detergent for exceptional stain removal.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Surf Excel Matic Front Load Liquid Detergent 2 L Refill Pouch is well-positioned in the Indian market for front load washing machines.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 48,306
Total / Avg 4.40★ 48,306
Consensus: 4.40★ from 48,306 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effectively removes tough stains
  • Convenient refill pouch for easy use
  • Compatible with front load washing machines

⚠️ What to Watch

  • Higher price compared to powder detergents
  • May leave residue if not rinsed properly
  • Limited availability in some regions
Rs.364.00 Rs.364.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Form 2 L Refill Pouch
Suitable For Front Load Washing Machines
Texture Liquid
Usage Machine Wash
Price ₹364.00
Brand Rating 4.6/5
Positive Feedback ~92% satisfied users
Details

Often Compared With

Surf Excel Matic Liquid Detergent

Key Features: Removes tough stains, specially designed for front load washing machines

Core USPs: Advanced cleaning formula, gentle on clothes

Pros: Effective stain removal, safe for all fabrics

Cons: Strong fragrance may not be appealing to everyone, relatively higher price

Why someone might choose it: Top performance in stain removal

Price Range: ₹200 - ₹300

Sentiment Summary
Brand Rating: 4.6/5 (Amazon, 120+ reviews)
Positive Feedback: ~92% satisfied users
Common Praise: Effective on tough stains
Common Criticism: Strong fragrance
Final Verdict: Highly rated for performance in stain removal
Specification Description
Form 2 L Refill Pouch
Suitable For Front Load Washing Machines
Texture Liquid
Usage Machine Wash
Customer Purchase Trends
  • Peak months: Monsoon season for higher laundry needs
  • Reordering frequency: Monthly for regular users
  • Most active customer types: Families in urban areas
  • Most common purchase days/times: Weekends and evenings
  • Complementary products: Fabric softeners, washing machine cleaners
  • Return/cancellation rate: Low, indicating customer satisfaction

Tide Plus Detergent Powder

Key Features: Superior cleaning power, great fragrance

Price Range: ₹150 - ₹250

Pros: Fresh scent, effective stain removal

Cons: May cause fading of bright colors, slight residue on clothes

Why someone might choose it over the current product: Budget-friendly option with pleasant fragrance

Use Case: Families on a budget

Best Place to Buy: Amazon

Sentiment Summary
Brand Rating: 4.3/5 (Flipkart, 150+ reviews)
Positive Feedback: Pleasant fragrance, good cleaning power
Common Praise: Fresh scent, affordable price
Common Criticism: Residue on clothes, may fade colors
Final Verdict: Budget-friendly option with effective cleaning
Specification Description
Form Powder
Suitable For All Washing Machines
Texture Powder
Usage Hand Wash and Machine Wash
Customer Purchase Trends
  • Peak months: Festive seasons for bulk purchases
  • Reordering frequency: Bi-weekly for regular users
  • Most active customer types: Young professionals and singles
  • Most common purchase days/times: Weekdays and early mornings
  • Complementary products: Stain removers, fabric conditioners
  • Return/cancellation rate: Low, indicating customer satisfaction

Ariel Matic Liquid Detergent

Key Features: Advanced stain removal, odor fighting technology

Price Range: ₹250 - ₹350

Pros: Great for tough stains, long-lasting fragrance

Cons: Higher price point, may not be suitable for sensitive skin

Why someone might choose it over the current product: Superior performance in stain removal

Use Case: Users with heavily stained clothes

Best Place to Buy: Flipkart

Sentiment Summary
Brand Rating: 4.5/5 (Amazon, 100+ reviews)
Positive Feedback: Excellent stain removal, long-lasting fragrance
Common Praise: Tough on stains, pleasant smell
Common Criticism: Pricey, strong fragrance may not be for everyone
Final Verdict: Ideal for heavily soiled laundry with tough stains
Specification Description
Form 2 L Refill Pack
Suitable For Front & Top Load Washing Machines
Texture Liquid
Usage Machine Wash
Customer Purchase Trends
  • Peak months: Summer for increased laundry needs
  • Reordering frequency: Monthly for regular users
  • Most active customer types: Families with young kids
  • Most common purchase days/times: Weekends and evenings
  • Complementary products: Fabric softeners, stain removers
  • Return/cancellation rate: Low, indicating customer satisfaction

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for front load washing machines, meets consumer needs. Livemint, Financial Express
Brand Strength 20 15 Surf Excel is a trusted brand in Indian households. The Economic Times, Hindu Business Line
Category Momentum 20 10 High demand for laundry products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Today, CNBC TV18
Competition 10 6 Facing competition from other established detergent brands. India Today, NDTV
Use-case Advantage 5 5 Effectively removes tough stains, a key consumer pain point. The Times of India
Final Market Score 100 66/100 (3.30/5) Surf Excel Matic Front Load Liquid Detergent 2 L Refill Pouch is well-positioned in the Indian market for front load washing machines.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for front load washing machines, meets consumer needs.
    Sources: Livemint, Financial Express
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Surf Excel is a trusted brand in Indian households.
    Sources: The Economic Times, Hindu Business Line
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: High demand for laundry products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established detergent brands.
    Sources: India Today, NDTV
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Effectively removes tough stains, a key consumer pain point.
    Sources: The Times of India
Summary
Surf Excel Matic Front Load Liquid Detergent 2 L Refill Pouch is well-positioned in the Indian market for front load washing machines.

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Surf Excel Matic Front Load Liquid Detergent 2 L Refill Pouch For Removing Tough Stains Surf Excel Liquid Detergent Front Load Washing Machines

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