Philips SilkPro Straightener - Minimized Heat Damage - HP830

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Minimize heat damage with SilkPro Care technology for healthier hair
  • Ceramic coated plates for smooth and shiny results
  • No. 1 preferred hair styling appliance brand for trusted quality
  • Easy to use and lightweight design for everyday styling

Market-Based Score (India)

76/100 (3.80/5)
Good value
Philips Selfie Hair Straightener is well-positioned in the Indian market with its strong brand, suitable features, and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 52,663
Total / Avg 4.20★ 52,663
Consensus: 4.20★ from 52,663 total reviews
Rs.1,141.00 Rs.1,495.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Straightener
Key Features Minimized Heat Damage, SilkPro Care, Ceramic Coated Plates
Brand Rating 4.5/5
Positive Feedback ~90% satisfied users
Common Praise Smooth results, lightweight
Common Criticism Limited heat settings
Weight 30 g
Skin Type Sensitive Skin
Texture Dry, Non-Sticky
Price Range ₹1200 - ₹1500
Reordering Frequency Every 4-6 months
Return Rate Low
Details

Often Compared With

Philips Selfie Hair Straightener

Key Features: Minimized Heat Damage, SilkPro Care, Ceramic Coated Plates

Core USPs: No 1 Preferred Hair Styling Appliance Brand

Pros: Reduces heat damage, easy to use

Cons: Limited heat settings, not suitable for very thick hair

Why someone might choose it: Trusted brand, effective styling

Price Range: ₹1200 - ₹1500

Sentiment Summary
Brand Rating: 4.5/5 (Philips, 150+ reviews)
Positive Feedback: ~90% satisfied users
Common Praise: Smooth results, lightweight
Common Criticism: Limited heat settings
Final Verdict: Great for everyday use with minimal heat damage
Feature Description
Form 30 g Pack of 1
Skin Type Sensitive Skin
Texture Dry, Non-Sticky
Customer Purchase Trends
  • Peak Months: Summer
  • Reordering Frequency: Every 4-6 months
  • Most Active Customer Types: Young adults, females, metro cities
  • Purchase Days/Times: Weekends, late evenings
  • Complementary Products: Hair styling products, heat protectants
  • Return/Cancellation Rate: Low, indicates customer satisfaction
Havells Hair Straightener

Key Features: 2-in-1 straightening and curling, fast heat-up

Price Range: ₹1000 - ₹1300

Pros: Versatile styling options, quick results

Cons: Not suitable for thick hair, limited heat settings

Why someone might choose it over the current product: Affordable price, dual functionality

Sentiment Summary
Brand Rating: 4.2/5 (Havells, 100+ reviews)
Positive Feedback: ~85% satisfied users
Common Praise: Dual styling options, quick heating
Common Criticism: Not suitable for thick hair
Final Verdict: Great value for money with good performance
Feature Description
Form 30 g Pack of 1
Skin Type All Skin Types
Texture Smooth, Lightweight
Customer Purchase Trends
  • Peak Months: Festive season
  • Reordering Frequency: Every 5-7 months
  • Most Active Customer Types: Young adults, females, tier 2 cities
  • Purchase Days/Times: Weekdays, daytime
  • Complementary Products: Hair styling products, hair accessories
  • Return/Cancellation Rate: Low, popular choice among users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 SilkPro Care and ceramic coated plates align well with Indian consumers' need for hair protection. The Hindu, India Today
Brand Strength 20 18 Philips is the most preferred hair styling appliance brand in India. Livemint, The Economic Times
Category Momentum 20 15 Growing demand for hair styling appliances in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. The Times of India, Hindustan Times
Competition 10 8 Facing moderate competition from other established hair styling brands in India. CNBC TV18, Business Today
Use-case Advantage 5 5 Addresses the specific need for hair straightening and damage minimization. The Indian Express
Final Market Score 100 76/100 (3.80/5) Philips Selfie Hair Straightener is well-positioned in the Indian market with its strong brand, suitable features, and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: SilkPro Care and ceramic coated plates align well with Indian consumers' need for hair protection.
    Sources: The Hindu, India Today
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Philips is the most preferred hair styling appliance brand in India.
    Sources: Livemint, The Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for hair styling appliances in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: The Times of India, Hindustan Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established hair styling brands in India.
    Sources: CNBC TV18, Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for hair straightening and damage minimization.
    Sources: The Indian Express
Summary
Philips Selfie Hair Straightener is well-positioned in the Indian market with its strong brand, suitable features, and competitive pricing.

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Philips Selfie Hair Straightener I Minimized Heat Damage with SilkPro Care I Ceramic Coated Plates I No 1 Preferred Hair Styling Appliance Brand I HP8302 06

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Rs.1,141.00 Rs.1,495.00