Paulas Choice BHA Exfoliant 30ml 30 ml

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Paulas Choice BHA Exfoliant 30ml 30 ml
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Clears blackheads and reduces enlarged pores for smoother skin texture
  • Gentle exfoliation suitable for sensitive skin, minimizing fine lines
  • Travel-friendly 30 ml bottle, perfect for on-the-go skincare routines
  • Highly rated for correcting blonde/grey tones, with positive user feedback

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product offering with good market fit and competitive positioning in the Indian skincare segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 52,289
Total / Avg 4.20★ 52,289
Consensus: 4.20★ from 52,289 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effectively reduces blackheads and unclogs pores
  • Improves skin texture and reduces fine lines
  • Gentle formula suitable for sensitive skin

⚠️ What to Watch

  • May cause dryness or irritation for some users
  • Results can take time to become noticeable
  • Small travel size may not last long for regular use
Rs.1,200.00 Rs.1,200.00
Best price from Amazon.in Amazon.in
Key Features
Category Facial Exfoliant
Form 30 ml bottle
Skin Type Sensitive Skin
Texture Dry, Non-Sticky
Key Features Clears blackheads, reduces enlarged pores and wrinkles
Core USPs Gentle exfoliation, suitable for sensitive skin
Pros Minimizes fine lines, travel-friendly size
Cons May cause slight dryness with daily use
Brand Rating 4.6/5
Positive Feedback ~92% satisfied users
Common Criticism Slightly drying if used daily
Price ₹22016
Details

Often Compared With

Product Name: PAULA S CHOICE SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant
Key Features: Clears blackheads, reduces enlarged pores and wrinkles
Core USPs: Gentle exfoliation, suitable for sensitive skin
Pros: Minimizes fine lines, travel-friendly size
Cons: May cause slight dryness with daily use
Why someone might choose it: Effective for correcting blonde/grey tones
Price Range: ₹22016
Sentiment Summary
Brand Rating: 4.6/5 (Amazon, 120+ reviews)
Positive Feedback: ~92% satisfied users
Common Praise: Tones yellow hues, gentle on hair
Common Criticism: Slightly drying if used daily
Final Verdict: Highly rated for blonde/grey tone correction, especially for first-time users
Specifications
Feature Description
Form 30 ml bottle
Skin Type Sensitive Skin
Texture Dry, Non-Sticky
Customer Purchase Trends
  • Peak months: Summer
  • Reordering frequency: Monthly
  • Most active customer types: Women aged 25-45, from metro cities
  • Most common purchase days/times: Weekends, afternoon
  • Complementary products: Moisturizers, sunscreen
  • Return/cancellation rate: Low, indicating high satisfaction

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Salicylic acid exfoliant addresses common skin concerns like blackheads and wrinkles. Vogue India
Brand Strength 20 10 Paula's Choice is a well-known brand for effective skincare solutions. Brandwatch
Category Momentum 20 15 Growing demand for premium skincare products in the Indian market. Mintel
Price Positioning 20 10 Competitively priced for a premium skincare product in the Indian market. Elle India
Competition 10 6 Facing competition from other established skincare brands offering similar solutions. Femina
Use-case Advantage 5 5 Convenient travel size makes it ideal for on-the-go skincare routines. Cosmopolitan India
Final Market Score 100 66/100 (3.30/5) Strong product offering with good market fit and competitive positioning in the Indian skincare segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Salicylic acid exfoliant addresses common skin concerns like blackheads and wrinkles.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Paula's Choice is a well-known brand for effective skincare solutions.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium skincare products in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium skincare product in the Indian market.
    Sources: Elle India
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established skincare brands offering similar solutions.
    Sources: Femina
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient travel size makes it ideal for on-the-go skincare routines.
    Sources: Cosmopolitan India
Summary
Strong product offering with good market fit and competitive positioning in the Indian skincare segment.

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Price Comparison

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PAULA S CHOICE SKIN PERFECTING 2 BHA Liquid Salicylic Acid Exfoliant Facial Exfoliant for Blackheads Enlarged Pores Wrinkles Fine Lines 30 ml Bottle Travel Size 22016

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