Ruchira Rajgira Flour - Vegan & Gluten Free - 500g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Ideal for gluten intolerant individuals or celiacs
  • Perfect choice for health-conscious vegans
  • Versatile for baking, cooking, and making rotis
  • Packed with protein, fiber, and essential nutrients

Market-Based Score (India)

66/100 (3.30/5)
Decent
Ruchira Rajgira Atta is a strong contender in the growing gluten-free segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews
Rs.380.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Vegan Yes
Gluten Free Yes
Pack Size 2 x 250 grams
Nutritional Benefits Rich in protein, fiber, and essential nutrients
Usage Baking, cooking, making rotis
Target Audience People with gluten intolerance, vegans, health-conscious individuals
Details
Ruchira Rajgira Atta is a nutritious and delicious alternative to traditional wheat flour. Made from 100% vegan and gluten-free amaranth grains, this flour is perfect for those with dietary restrictions or looking for a healthier option.

Key Features: 1. 100% vegan and gluten-free 2. Made from high-quality amaranth grains 3. Nutritious and delicious 4. Pack of 2 - total 500 grams

For whom: - People with gluten intolerance or celiac disease - Vegans looking for a nutritious flour option - Anyone looking to switch to a healthier alternative to wheat flour

Pros: - Rich in protein, fiber, and essential nutrients - Versatile for baking, cooking, and making rotis - Helps in weight management and maintaining blood sugar levels

Cons: - May have a slightly different taste and texture compared to wheat flour - Availability may be limited in some areas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% vegan and gluten-free features align well with current health trends. FSSAI, Healthline
Brand Strength 20 10 Ruchira is recognized but not a market leader in the flour segment. IDC, Euromonitor
Category Momentum 20 15 The demand for gluten-free and vegan products is growing rapidly in India. Nielsen, Mintel
Price Positioning 20 15 Competitively priced for the premium health-conscious segment. Amazon, BigBasket
Competition 10 3 Faces strong competition from established brands in the gluten-free market. MarketWatch, Statista
Use-case Advantage 5 3 Ideal for health-conscious consumers seeking gluten-free options. ConsumerReports, Nielsen
Final Market Score 100 66/100 (3.30/5) Ruchira Rajgira Atta is a strong contender in the growing gluten-free segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% vegan and gluten-free features align well with current health trends.
    Sources: FSSAI, Healthline
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Ruchira is recognized but not a market leader in the flour segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for gluten-free and vegan products is growing rapidly in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the premium health-conscious segment.
    Sources: Amazon, BigBasket
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces strong competition from established brands in the gluten-free market.
    Sources: MarketWatch, Statista
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health-conscious consumers seeking gluten-free options.
    Sources: ConsumerReports, Nielsen
Summary
Ruchira Rajgira Atta is a strong contender in the growing gluten-free segment.

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Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.380.00 Rs.0.00

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Ruchira Rajgira Atta (Amarnath Flour) | 100% Vegan & Gluten Free | Pack of 2 - (500 grams)

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.380.00 Rs.0.00