Ruchira Rajgira Flour - Vegan & Gluten Free - 500g
Smart Rank ⓘ
46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Ideal for gluten intolerant individuals or celiacs
- Perfect choice for health-conscious vegans
- Versatile for baking, cooking, and making rotis
- Packed with protein, fiber, and essential nutrients
Market-Based Score (India)
66/100 (3.30/5)
Decent Ruchira Rajgira Atta is a strong contender in the growing gluten-free segment.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 5★ | 2 |
Total / Avg | 5.00★ | 2 |
Consensus:
5.00★ from 2 total reviews
Key Features
Category | Flour |
---|---|
Vegan | Yes |
Gluten Free | Yes |
Pack Size | 2 x 250 grams |
Nutritional Benefits | Rich in protein, fiber, and essential nutrients |
Usage | Baking, cooking, making rotis |
Target Audience | People with gluten intolerance, vegans, health-conscious individuals |
Details
Ruchira Rajgira Atta is a nutritious and delicious alternative to traditional wheat flour. Made from 100% vegan and gluten-free amaranth grains, this flour is perfect for those with dietary restrictions or looking for a healthier option.
Key Features: 1. 100% vegan and gluten-free 2. Made from high-quality amaranth grains 3. Nutritious and delicious 4. Pack of 2 - total 500 grams
For whom: - People with gluten intolerance or celiac disease - Vegans looking for a nutritious flour option - Anyone looking to switch to a healthier alternative to wheat flour
Pros: - Rich in protein, fiber, and essential nutrients - Versatile for baking, cooking, and making rotis - Helps in weight management and maintaining blood sugar levels
Cons: - May have a slightly different taste and texture compared to wheat flour - Availability may be limited in some areas
Key Features: 1. 100% vegan and gluten-free 2. Made from high-quality amaranth grains 3. Nutritious and delicious 4. Pack of 2 - total 500 grams
For whom: - People with gluten intolerance or celiac disease - Vegans looking for a nutritious flour option - Anyone looking to switch to a healthier alternative to wheat flour
Pros: - Rich in protein, fiber, and essential nutrients - Versatile for baking, cooking, and making rotis - Helps in weight management and maintaining blood sugar levels
Cons: - May have a slightly different taste and texture compared to wheat flour - Availability may be limited in some areas
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | 100% vegan and gluten-free features align well with current health trends. | FSSAI, Healthline |
Brand Strength | 20 | 10 | Ruchira is recognized but not a market leader in the flour segment. | IDC, Euromonitor |
Category Momentum | 20 | 15 | The demand for gluten-free and vegan products is growing rapidly in India. | Nielsen, Mintel |
Price Positioning | 20 | 15 | Competitively priced for the premium health-conscious segment. | Amazon, BigBasket |
Competition | 10 | 3 | Faces strong competition from established brands in the gluten-free market. | MarketWatch, Statista |
Use-case Advantage | 5 | 3 | Ideal for health-conscious consumers seeking gluten-free options. | ConsumerReports, Nielsen |
Final Market Score | 100 | 66/100 (3.30/5) | Ruchira Rajgira Atta is a strong contender in the growing gluten-free segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: 100% vegan and gluten-free features align well with current health trends.Sources: FSSAI, Healthline -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Ruchira is recognized but not a market leader in the flour segment.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for gluten-free and vegan products is growing rapidly in India.Sources: Nielsen, Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced for the premium health-conscious segment.Sources: Amazon, BigBasket -
Competition 3/10
Weight: 10Contribution: 3Rationale: Faces strong competition from established brands in the gluten-free market.Sources: MarketWatch, Statista -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Ideal for health-conscious consumers seeking gluten-free options.Sources: ConsumerReports, Nielsen
Summary
Ruchira Rajgira Atta is a strong contender in the growing gluten-free segment.
Quick Compare

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- 100% vegan and gluten-free, suitable for various dietary needs.
- High-quality flour with a fine texture, ideal for baking and cooking.
- Convenient packaging in a pack of 2, ensuring freshness and value.
⚠️ What to Watch
- Some users find the price to be higher compared to regular flours.
- Limited availability in local stores, often requiring online purchase.
- Taste may not be preferred by everyone, especially those new to amaranth flour.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High quality gluten-free option for baking and cooking.
- Nutritious alternative with good protein and fiber content.
- Convenient packaging and fast delivery.
⚠️ What to Watch
- Some users find the texture gritty compared to regular flour.
- May have a strong taste that doesn't suit all recipes.
- Higher price point compared to traditional flours.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Helps in managing cholesterol levels effectively.
- Contains 0% trans fat, promoting healthier eating.
- Rich in protein and fiber, enhancing nutritional value.
⚠️ What to Watch
- Short shelf life of 45 days may lead to waste.
- Some users find the texture less appealing compared to regular atta.
- Higher price point compared to standard flour options.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value and organic quality of millets.
- Variety pack offers multiple types of millet flour for diverse cooking options.
- Vacuumed packaging keeps flour fresh and extends shelf life.
⚠️ What to Watch
- Some users report a gritty texture compared to refined flours.
- Limited availability in local stores, primarily sold online.
- Higher price point compared to conventional flour options.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Ruchira Rajgira Atta (Amarnath Flour) | 100% Vegan & Gluten Free | Pack of 2 - (500 grams) Estimated Delivery: 2-3 days
In Stock
|
Rs.380.00 Rs.0.00 COD
|
GO TO STORE GO TO STORE |
Ruchira Rajgira Atta (Amarnath Flour) | 100% Vegan & Gluten Free | Pack of 2 - (500 grams) Estimated Delivery: 2-3 days
In Stock
COD
|