Rexona Sport Defense Roll On 50ml

0 reviews

Smart Rank ⓘ 67/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Provides up to 48 hours of sweat and odor protection for active men
Skin-friendly formula gentle on underarms for all-day freshness
Compact roll-on packaging for convenience during sports
Infused with masculine scent for confident, long-lasting freshness

Market-Based Score (India)

66/100 (3.30/5)

Decent

Rexona Sport Defence Roll On offers competitive protection in the growing men's grooming segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	380
Total / Avg	4.00★	380

Consensus: 4.00★ from 380 total reviews

Rs.199.00 Rs.199.00

Best price from

Amazon.in

Key Features

Category	Personal Care
Product Type	Antiperspirant
Volume	50ml
Protection Duration	Up to 48 hours
Formula	Skin-friendly
Packaging	Roll-on
Scent	Fresh, masculine
Pros	Long-lasting protection, fresh scent, easy application
Cons	Strong scent for some, may leave marks on clothing

Details

Rexona Sport Defence Underarm Protection Roll On is a specially formulated antiperspirant designed for men who lead an active lifestyle. With long-lasting protection against sweat and odor, this roll-on is perfect for those who engage in sports or physical activities. Key Features: - Provides up to 48 hours of sweat and odor protection - Skin-friendly formula that is gentle on the underarms - Compact and easy-to-use roll-on packaging for convenience - Infused with a fresh, masculine scent for all-day freshness For whom: This product is perfect for active men who need reliable protection against sweat and odor throughout the day. Whether you're hitting the gym, playing sports, or simply going about your daily routine, Rexona Sport Defence Underarm Protection Roll On has got you covered. Pros: - Long-lasting protection that stays strong even during intense physical activities - Fresh scent keeps you feeling confident and smelling great all day - Easy-to-use roll-on ensures precise application and mess-free use Cons: - Some users may find the scent too strong or overpowering - May leave white marks on dark clothing if not completely dried before dressing

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers long-lasting underarm protection suitable for active men.	GfK
Brand Strength	20	10	Rexona is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	10	Facing strong competition from other established brands in the segment.	IRI
Use-case Advantage	5	3	Addresses the specific need for sports-related underarm protection.	Kantar
Final Market Score	100	66/100 (3.30/5)	Rexona Sport Defence Roll On offers competitive protection in the growing men's grooming segment in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Offers long-lasting underarm protection suitable for active men.

Sources: GfK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Rexona is a well-established brand in the Indian market.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for men's grooming products in India.

Sources: Mintel
Price Positioning 8/20

Weight: 20

Contribution: 8

Rationale: Competitively priced compared to similar products in the market.

Sources: AC Nielsen
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from other established brands in the segment.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses the specific need for sports-related underarm protection.

Sources: Kantar

Summary

Rexona Sport Defence Roll On offers competitive protection in the growing men's grooming segment in India.

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Rexona Sport Defense Roll On 50ml

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⭐ Reviews Summary

✅ What Users Love

Effective at controlling sweat and odor throughout the day.
Quick-drying formula that doesn't leave stains on clothing.
Pleasant scent that is not overpowering.

⚠️ What to Watch

Some users report skin irritation after use.
May require reapplication for long-lasting protection during intense activities.
Packaging can be prone to leakage or breakage.

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