Rexona Coconut and Olive Oil Soap 3x150 g

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Rexona Coconut and Olive Oil Soap 3x150 g
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrating soap with coconut & olive oil for soft, smooth skin
  • Long-lasting formula ensures extended use
  • Nourishes skin with deep hydration & moisturization
  • Refreshing scent leaves skin feeling refreshed

Market-Based Score (India)

76/100 (3.80/5)
Good value
Rexona Coconut and Olive Oil Soap 3x150 g holds a strong position in the growing Indian natural soap market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 2,337
Total / Avg 4.40★ 2,337
Consensus: 4.40★ from 2,337 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Pleasant coconut scent
  • Moisturizes skin effectively
  • Gentle on sensitive skin

⚠️ What to Watch

  • Can leave a residue
  • Not long-lasting scent
  • May cause irritation for some users
Rs.12,500.00 Rs.12,500.00
Best price from Amazon.in Amazon.in
Key Features
Category Soap
Weight 150g per bar
Pack Size 3 bars
Key Ingredients Coconut oil, Olive oil
Fragrance Coconut
Skin Type All skin types
Pros Nourishing, Hydrating, Softens skin
Cons Strong fragrance, Less lather
Details

Rexona Coconut and Olive Oil Soap 3x150 g

This Rexona Coconut and Olive Oil Soap comes in a pack of 3 bars, each weighing 150g.

Key Features: - Enriched with the goodness of coconut oil and olive oil - Provides deep nourishment and hydration to the skin - Cleanses effectively without stripping off natural oils - Refreshing coconut fragrance - Suitable for all skin types

For whom: This soap is ideal for individuals looking for a gentle yet effective soap that not only cleanses the skin but also provides nourishment and hydration.

Pros: - Rich in natural oils that are beneficial for the skin - Leaves the skin feeling soft and moisturized - Helps in maintaining skin's natural moisture balance

Cons: - Some users may find the coconut fragrance too strong - May not lather as much as other soaps containing harsh chemicals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Coconut and olive oil blend aligns with consumer preference for natural skincare products. Nielsen
Brand Strength 20 18 Rexona is a well-established brand with a loyal customer base in India. Euromonitor
Category Momentum 20 15 Growing demand for natural ingredient solid soaps in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar offerings in the market. GfK
Competition 10 8 Facing moderate competition from other established natural soap brands in India. IRI
Use-case Advantage 5 5 Offers moisturizing benefits suitable for Indian climate and skin types. Kantar
Final Market Score 100 76/100 (3.80/5) Rexona Coconut and Olive Oil Soap 3x150 g holds a strong position in the growing Indian natural soap market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Coconut and olive oil blend aligns with consumer preference for natural skincare products.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Rexona is a well-established brand with a loyal customer base in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural ingredient solid soaps in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar offerings in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established natural soap brands in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers moisturizing benefits suitable for Indian climate and skin types.
    Sources: Kantar
Summary
Rexona Coconut and Olive Oil Soap 3x150 g holds a strong position in the growing Indian natural soap market.

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