Park Avenue Premium MenS Soap Shea Butter Coconut Oil 125G Buy 3 Get 1

Park Avenue Premium MenS Soap Shea Butter Coconut Oil 125G Buy 3 Get 1

This Park Avenue Premium Men's Soap is enriched with Shea Butter and Coconut Oil, known for their moisturizing and nourishing properties. It comes in a pack of 3 with an additional bonus bar, making it a great value for money.

Key Features: - Enriched with Shea Butter and Coconut Oil - Moisturizing and nourishing - Pack of 3 with a bonus bar included - Great value for money

This soap is perfect for men who want a premium bathing experience with the benefits of natural ingredients like Shea Butter and Coconut Oil. It is ideal for those with dry or sensitive skin, as it helps to keep the skin hydrated and soft.

Pros: - Moisturizing and nourishing - Value for money - Suitable for dry and sensitive skin Cons: - Scent may not be preferred by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and coconut oil blend aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Park Avenue is a well-established brand with strong consumer trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium soap bar offering, appealing to value-conscious Indian consumers.	Retail360
Competition	10	8	Facing moderate competition from other premium soap bar brands in the Indian market.	ACNielsen
Use-case Advantage	5	5	Offers moisturizing benefits suitable for Indian climate, enhancing user experience.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit drive competitive positioning in growing premium soap bar segment.