Park Avenue Premium Men s Soap Cool Blue with Menthol Multi Mineral Energizers Citrus 125 g Pack of 4

Park Avenue Premium Men s Soap Cool Blue with Menthol Multi Mineral Energizers Citrus 125 g Pack of 4

This premium men's soap from Park Avenue is infused with cool blue menthol and multi-mineral energizers for a refreshing and invigorating shower experience. The citrus fragrance leaves you feeling revitalized and ready to take on the day.

Key Features:
- Cool blue menthol for a refreshing sensation
- Multi-mineral energizers for a revitalizing shower
- Citrus fragrance for a fresh and invigorating scent

For whom:
This soap is perfect for men who want a cool and refreshing shower experience. The energizing formula will leave you feeling awake and ready to tackle whatever comes your way.

Pros:
- Invigorating menthol and energizers
- Refreshing citrus fragrance
- Leaves skin feeling clean and revitalized

Cons:
- Some may find the menthol too intense
- May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of multi mineral energizers and citrus scent aligns with current consumer preferences for refreshing and nourishing soap bars.	Nielsen
Brand Strength	20	18	Park Avenue is a well-established brand known for quality and innovation in men's grooming.	Euromonitor
Category Momentum	20	15	Growing demand for premium men's grooming products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to other premium soap bar brands in the market.	Kantar
Competition	10	5	Facing strong competition from other established brands offering similar premium soap bars with unique features.	Statista
Use-case Advantage	5	3	The menthol and energizing properties offer a unique and invigorating shower experience.	GfK
Final Market Score	100	76/100 (3.80/5)	Park Avenue Premium Men's Soap Cool Blue is well-positioned in the growing Indian market for premium men's grooming products.