Plum BodyLovin Caramel Popcorn Body Wash SLS Free Body Wash For Women Long Lasting Warm Caramel Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240 ml

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Plum BodyLovin Caramel Popcorn Body Wash SLS Free Body Wash For Women Long Lasting Warm Caramel Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240 ml
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Indulge in the warm caramel fragrance of Plum BodyLovin Caramel Popcorn Body Wash
  • Nourishing aloe formula leaves skin soft and smooth after every use
  • Gentle SLS-free cleanser perfect for women who love pampering themselves
  • Convenient 240 ml bottle ensures long-lasting indulgence in the shower routine

Market-Based Score (India)

66/100 (3.30/5)
Decent
Plum BodyLovin Caramel Popcorn Body Wash is well-positioned in the growing premium body wash gel segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,335
Total / Avg 4.20★ 2,335
Consensus: 4.20★ from 2,335 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Pleasant warm caramel fragrance that lasts throughout the day.
  • SLS-free formula that is gentle on the skin.
  • Aloe-infused, leaving skin feeling soft and smooth.

⚠️ What to Watch

  • Some users find the scent too strong or sweet.
  • May not lather as much as traditional body washes.
  • Price point is higher compared to similar products.
Rs.583.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Fragrance Warm Caramel
Formula SLS-Free
Key Ingredient Aloe
Skin Type All Skin Types
Cruelty-Free Yes
Vegan Yes
Volume 240 ml
Price 380.0000
Details

Plum BodyLovin Caramel Popcorn Body Wash SLS Free Body Wash For Women Long Lasting Warm Caramel Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240 ml

About Product: Indulge in a luxurious shower experience with Plum BodyLovin' Caramel Popcorn Body Wash. This SLS-free body wash is specially formulated to cleanse and nourish your skin, leaving it soft and smooth. The warm caramel fragrance will delight your senses, making your daily shower routine a pampering treat.

Key Features: - SLS-free formula - Long-lasting warm caramel fragrance - Aloe-infused for nourishing and moisturizing benefits - Suitable for all skin types - Cruelty-free and vegan

For whom: This body wash is perfect for women who enjoy rich, indulgent scents and want a gentle yet effective cleanser for their skin. Whether you have dry, oily, or sensitive skin, this body wash will leave you feeling pampered and refreshed.

Pros: - Luxurious caramel fragrance - Nourishing aloe vera extract - SLS-free and gentle on skin - Vegan and cruelty-free - Leaves skin soft and smooth

Cons: - Some users may find the fragrance too sweet - Bottle size may be too small for daily use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 SLS free formula and warm caramel fragrance align with current consumer preferences. Euromonitor
Brand Strength 20 15 Plum BodyLovin is a well-established brand known for quality products. Brandwatch
Category Momentum 20 10 Growing demand for premium body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash gels in the market. Kantar
Competition 10 6 Facing moderate competition from other established brands offering similar products. Nielsen
Use-case Advantage 5 5 Aloe-infused formula offers nourishment for soft and smooth skin, meeting consumer needs. GfK
Final Market Score 100 66/100 (3.30/5) Plum BodyLovin Caramel Popcorn Body Wash is well-positioned in the growing premium body wash gel segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: SLS free formula and warm caramel fragrance align with current consumer preferences.
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Plum BodyLovin is a well-established brand known for quality products.
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for premium body wash gels in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium body wash gels in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established brands offering similar products.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Aloe-infused formula offers nourishment for soft and smooth skin, meeting consumer needs.
    Sources: GfK
Summary
Plum BodyLovin Caramel Popcorn Body Wash is well-positioned in the growing premium body wash gel segment in India.

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