RR PILLAIS Black Kavuni Upma Mix - 250g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rich in antioxidants and fiber for a healthy breakfast choice
  • Easy to prepare, ideal for busy mornings
  • Suitable for all ages as a wholesome meal option
  • Delicious and satisfying, perfect for health-conscious individuals

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising healthy breakfast option with strong market potential but faces competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews
Rs.189.00 Rs.531.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Karuppu Kavuni Rice Upma Mix
Weight 250g
Key Ingredients Black Kavuni Rice
Nutritional Benefits Rich in Antioxidants and Fiber
Preparation Easy to prepare
Ideal For Healthy Breakfast
Pros Delicious and satisfying
Cons May not be suitable for those with rice allergies
Details
RR Pillai's Karuppu Kavuni Rice Upma Mix is a delicious and nutritious breakfast option made from black kavuni rice. This unique mix is rich in antioxidants and fiber, making it a healthy choice to start your day.

Key Features: - Made from black kavuni rice - Rich in antioxidants and fiber - Easy to prepare - Ideal for a healthy breakfast option

For whom: This Karuppu Kavuni Rice Upma Mix is perfect for health-conscious individuals looking for a nutritious and delicious breakfast option. It can be enjoyed by people of all ages as a wholesome meal to kickstart the day.

Pros: - Rich in antioxidants - High in fiber - Easy to prepare - Delicious and satisfying

Cons: - May not be suitable for those with allergies to rice - Requires cooking to prepare

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in antioxidants and fiber, aligning well with health-conscious consumer trends. Healthline, ConsumerReports
Brand Strength 20 10 RR Pillai is recognized but not a market leader in the health food segment. Mint, EconomicTimes
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India due to changing lifestyles. Nielsen, Statista
Price Positioning 20 15 Pricing is competitive for premium health food products in the Indian market. MarketResearch, BusinessStandard
Competition 10 2 Faces strong competition from established brands in the health food space. FMCGNews, BusinessToday
Use-case Advantage 5 4 Ideal for breakfast, but limited to specific meal occasions. FoodNavigator, TimesOfIndia
Final Market Score 100 66/100 (3.30/5) A promising healthy breakfast option with strong market potential but faces competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in antioxidants and fiber, aligning well with health-conscious consumer trends.
    Sources: Healthline, ConsumerReports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: RR Pillai is recognized but not a market leader in the health food segment.
    Sources: Mint, EconomicTimes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India due to changing lifestyles.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium health food products in the Indian market.
    Sources: MarketResearch, BusinessStandard
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces strong competition from established brands in the health food space.
    Sources: FMCGNews, BusinessToday
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for breakfast, but limited to specific meal occasions.
    Sources: FoodNavigator, TimesOfIndia
Summary
A promising healthy breakfast option with strong market potential but faces competition.

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Price Comparison

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Rs.189.00 Rs.531.00

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RR PILLAI'S Karuppu Kavuni Rice Upma Mix - 250g / Black Kavuni Rice Upma Mix, Rich in Antioxidants and Fiber, Ideal For Healthy Breakfast

Estimated Delivery: 2-3 days
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Best price
Rs.189.00 Rs.531.00