RR PILLAIS Black Kavuni Upma Mix - 250g
Smart Rank ⓘ
46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Rich in antioxidants and fiber for a healthy breakfast choice
- Easy to prepare, ideal for busy mornings
- Suitable for all ages as a wholesome meal option
- Delicious and satisfying, perfect for health-conscious individuals
Market-Based Score (India)
66/100 (3.30/5)
Decent A promising healthy breakfast option with strong market potential but faces competition.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 5★ | 2 |
Total / Avg | 5.00★ | 2 |
Consensus:
5.00★ from 2 total reviews
Key Features
Category | Food |
---|---|
Product Name | Karuppu Kavuni Rice Upma Mix |
Weight | 250g |
Key Ingredients | Black Kavuni Rice |
Nutritional Benefits | Rich in Antioxidants and Fiber |
Preparation | Easy to prepare |
Ideal For | Healthy Breakfast |
Pros | Delicious and satisfying |
Cons | May not be suitable for those with rice allergies |
Details
RR Pillai's Karuppu Kavuni Rice Upma Mix is a delicious and nutritious breakfast option made from black kavuni rice. This unique mix is rich in antioxidants and fiber, making it a healthy choice to start your day.
Key Features: - Made from black kavuni rice - Rich in antioxidants and fiber - Easy to prepare - Ideal for a healthy breakfast option
For whom: This Karuppu Kavuni Rice Upma Mix is perfect for health-conscious individuals looking for a nutritious and delicious breakfast option. It can be enjoyed by people of all ages as a wholesome meal to kickstart the day.
Pros: - Rich in antioxidants - High in fiber - Easy to prepare - Delicious and satisfying
Cons: - May not be suitable for those with allergies to rice - Requires cooking to prepare
Key Features: - Made from black kavuni rice - Rich in antioxidants and fiber - Easy to prepare - Ideal for a healthy breakfast option
For whom: This Karuppu Kavuni Rice Upma Mix is perfect for health-conscious individuals looking for a nutritious and delicious breakfast option. It can be enjoyed by people of all ages as a wholesome meal to kickstart the day.
Pros: - Rich in antioxidants - High in fiber - Easy to prepare - Delicious and satisfying
Cons: - May not be suitable for those with allergies to rice - Requires cooking to prepare
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Rich in antioxidants and fiber, aligning well with health-conscious consumer trends. | Healthline, ConsumerReports |
Brand Strength | 20 | 10 | RR Pillai is recognized but not a market leader in the health food segment. | Mint, EconomicTimes |
Category Momentum | 20 | 15 | The ready-to-eat segment is growing rapidly in India due to changing lifestyles. | Nielsen, Statista |
Price Positioning | 20 | 15 | Pricing is competitive for premium health food products in the Indian market. | MarketResearch, BusinessStandard |
Competition | 10 | 2 | Faces strong competition from established brands in the health food space. | FMCGNews, BusinessToday |
Use-case Advantage | 5 | 4 | Ideal for breakfast, but limited to specific meal occasions. | FoodNavigator, TimesOfIndia |
Final Market Score | 100 | 66/100 (3.30/5) | A promising healthy breakfast option with strong market potential but faces competition. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Rich in antioxidants and fiber, aligning well with health-conscious consumer trends.Sources: Healthline, ConsumerReports -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: RR Pillai is recognized but not a market leader in the health food segment.Sources: Mint, EconomicTimes -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The ready-to-eat segment is growing rapidly in India due to changing lifestyles.Sources: Nielsen, Statista -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Pricing is competitive for premium health food products in the Indian market.Sources: MarketResearch, BusinessStandard -
Competition 2/10
Weight: 10Contribution: 2Rationale: Faces strong competition from established brands in the health food space.Sources: FMCGNews, BusinessToday -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for breakfast, but limited to specific meal occasions.Sources: FoodNavigator, TimesOfIndia
Summary
A promising healthy breakfast option with strong market potential but faces competition.
Quick Compare

Rs.531.00
⭐ Reviews Summary
✅ What Users Love
- Rich in antioxidants and fiber, promoting health benefits.
- Easy to prepare, making it a convenient breakfast option.
- Unique flavor and texture compared to traditional upma mixes.
⚠️ What to Watch
- Some users found the taste to be too different from regular upma.
- Higher price point compared to standard upma mixes.
- Limited availability in some regions, making it hard to purchase.

Rs.540.00
⭐ Reviews Summary
✅ What Users Love
- Convenient ready-to-eat option for quick meals.
- Natural ingredients with no preservatives or artificial flavors.
- Tasty and satisfying snack, suitable for vegetarian diets.
⚠️ What to Watch
- Some customers find the flavor lacking compared to homemade versions.
- Packaging may not be eco-friendly.
- Price point considered high for the quantity offered.

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and easy to prepare, saving time in the kitchen.
- Naturally ferments, resulting in soft and fluffy idlis.
- Long shelf life of 6 months, reducing waste.
⚠️ What to Watch
- Requires 10-12 hours for fermentation, which may not suit all schedules.
- Some users report inconsistent results in texture and taste.
- Limited availability in certain regions may hinder purchase.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
RR PILLAI'S Karuppu Kavuni Rice Upma Mix - 250g / Black Kavuni Rice Upma Mix, Rich in Antioxidants and Fiber, Ideal For Healthy Breakfast Estimated Delivery: 2-3 days
In Stock
|
Rs.189.00 Rs.531.00 COD
|
GO TO STORE GO TO STORE |
RR PILLAI'S Karuppu Kavuni Rice Upma Mix - 250g / Black Kavuni Rice Upma Mix, Rich in Antioxidants and Fiber, Ideal For Healthy Breakfast Estimated Delivery: 2-3 days
In Stock
COD
|