MTR Rava Idli Mix - Quick Breakfast 1kg

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a quick and easy South Indian breakfast with this ready-to-make Rava Idli mix
Saves time in the morning rush - just mix, steam, and enjoy a delicious meal
Convenient 1kg pack ensures you have a hearty breakfast option always on hand
Affordable option for a traditional breakfast that the whole family will love

Market-Based Score (India)

66/100 (3.30/5)

Decent

MTR Rava Idli Mix holds a strong position in the competitive ready-to-cook breakfast segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	5,992
Total / Avg	4.40★	5,992

Consensus: 4.40★ from 5,992 total reviews

Rs.226.00 Rs.270.00

Best price from

Amazon.in

Details

MTR Rava Idli Mix is a convenient and delicious breakfast mix that is perfect for those busy mornings when you need a quick and easy meal. Simply add water to the mix, let it sit for a few minutes, then steam to enjoy fluffy and flavorful rava idlis.

Key Features: - Quick and easy to prepare - Authentic South Indian flavors - Made with high-quality ingredients - No artificial colors or preservatives

For whom: - Busy individuals looking for a convenient breakfast option - South Indian food lovers - Anyone looking for a delicious and nutritious meal

Pros: - Saves time and effort in the kitchen - Great for a healthy and filling breakfast - Versatile - can be customized with toppings or served with chutney and sambar

Cons: - May not be suitable for those with gluten allergies or sensitivities - Some might prefer traditional homemade idlis over instant mixes.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient and authentic South Indian breakfast experience.	The Hindu, Times of India
Brand Strength	20	10	Established brand with strong reputation for quality and taste.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for ready-to-cook breakfast options in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Moneycontrol, Livemint
Competition	10	6	Facing competition from both local and international ready-to-cook breakfast mixes.	ET Retail, Business Today
Use-case Advantage	5	5	Addresses the need for quick and easy breakfast solutions for busy consumers.	FoodNavigator, RetailBiz
Final Market Score	100	66/100 (3.30/5)	MTR Rava Idli Mix holds a strong position in the competitive ready-to-cook breakfast segment in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers convenient and authentic South Indian breakfast experience.

Sources: The Hindu, Times of India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with strong reputation for quality and taste.

Sources: Brand Equity, Business Standard
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for ready-to-cook breakfast options in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Moneycontrol, Livemint
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and international ready-to-cook breakfast mixes.

Sources: ET Retail, Business Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and easy breakfast solutions for busy consumers.

Sources: FoodNavigator, RetailBiz

Summary

MTR Rava Idli Mix holds a strong position in the competitive ready-to-cook breakfast segment in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MTR Rava Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 1kg Estimated Delivery: 2-3 days In Stock	Rs.226.00 Rs.270.00 COD	GO TO STORE GO TO STORE
MTR Rava Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 1kg Estimated Delivery: 2-3 days In Stock COD