Mori-Nu Firm Tofu - 349G

0 reviews

Smart Rank ⓘ 72/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the versatility of Mori-Nu Silken Tofu in your favorite recipes
High-quality extra firm tofu for a satisfying and nutritious meal
Convenient 349g size perfect for single servings or family dishes
Affordable price of 499 INR makes it a budget-friendly choice

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned in the Indian market due to strong brand, suitable features, and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	3,896
Total / Avg	4.10★	3,896

Consensus: 4.10★ from 3,896 total reviews

Rs.380.00 Rs.499.00

Best price from

Amazon.in

Details

Mori-Nu Silken Tofu is a high-quality tofu product that is extra firm in texture. It is perfect for use in a variety of dishes, from stir-fries to smoothies to desserts.

Key Features:
- Extra firm texture for versatile cooking options
- Made with non-GMO soybeans
- Shelf-stable packaging for convenient storage

For whom:
This tofu is great for anyone looking to incorporate more plant-based protein into their diet. It is also a popular choice for vegans and vegetarians looking for a versatile ingredient.

Pros:
- Versatile for cooking a wide range of dishes
- High in plant-based protein
- Shelf-stable for long-lasting storage

Cons:
- Some may find the texture too firm for certain recipes
- May not be suitable for those with soy allergies

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extra firm texture and versatile usage suitable for various Indian dishes.	Retail360
Brand Strength	20	15	Established brand with good reputation for quality and innovation.	Brandwatch
Category Momentum	20	10	Growing demand for healthy and convenient food options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar tofu products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other tofu brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses the needs of health-conscious consumers looking for plant-based protein alternatives.	Gartner
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market due to strong brand, suitable features, and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Extra firm texture and versatile usage suitable for various Indian dishes.

Sources: Retail360
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with good reputation for quality and innovation.

Sources: Brandwatch
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for healthy and convenient food options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar tofu products in the market.

Sources: Euromonitor
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other tofu brands offering similar products.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the needs of health-conscious consumers looking for plant-based protein alternatives.

Sources: Gartner

Summary

Well-positioned in the Indian market due to strong brand, suitable features, and competitive pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mori-Nu Silken Tofu, Extra Firm, 349G Estimated Delivery: 2-3 days In Stock	Rs.380.00 Rs.499.00 COD	GO TO STORE GO TO STORE
Mori-Nu Silken Tofu, Extra Firm, 349G Estimated Delivery: 2-3 days In Stock COD