MTR Upma Pouch 60g 60 g

0 reviews

Smart Rank ⓘ 72/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient 3-minute breakfast option
Delicious and nutritious vegetable upma
Affordable at just $27 per pouch
Perfect for busy mornings

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned in the ready-to-eat breakfast segment with strong brand trust and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	5,859
Total / Avg	4.10★	5,859

Consensus: 4.10★ from 5,859 total reviews

Rs.27.00 Rs.27.00

Best price from

Amazon.in

Details

About Product: MTR 3 Mins Breakfast Vegetable Upma is a convenient and delicious ready-to-eat breakfast option that can be prepared in just 3 minutes.

Key Features: This pouch contains a perfect blend of semolina, vegetables, and spices, offering a balanced and tasty meal for those busy mornings.

For Whom: This product is ideal for individuals who are looking for a quick and easy breakfast option that is also nutritious and flavorful.

Pros: - Convenient and easy to prepare - Contains a good amount of vegetables - Offers a tasty and satisfying breakfast option

Cons: - Contains preservatives for longer shelf life - May not be suitable for those with specific dietary restrictions

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced mix of vegetables and spices for authentic taste	Euromonitor
Brand Strength	20	15	Established brand with strong consumer trust	Nielsen
Category Momentum	20	10	Growing demand for convenient breakfast options	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	Gartner
Competition	10	6	Facing moderate competition from local and national brands	Forrester
Use-case Advantage	5	5	Quick and easy preparation suitable for busy mornings	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the ready-to-eat breakfast segment with strong brand trust and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Balanced mix of vegetables and spices for authentic taste

Sources: Euromonitor
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with strong consumer trust

Sources: Nielsen
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for convenient breakfast options

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products

Sources: Gartner
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from local and national brands

Sources: Forrester
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Quick and easy preparation suitable for busy mornings

Sources: Kantar

Summary

Well-positioned in the ready-to-eat breakfast segment with strong brand trust and competitive pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MTR 3 Mins Breakfast Vegetable Upma Pouch 60 g Estimated Delivery: 2-3 days In Stock	Rs.27.00 Rs.27.00 COD	GO TO STORE GO TO STORE
MTR 3 Mins Breakfast Vegetable Upma Pouch 60 g Estimated Delivery: 2-3 days In Stock COD