NIHKAN Upma Mix - Gluten Free & Healthy - 200g
Smart Rank ⓘ
48/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Gluten-free upma mix made with Jowar Rava for a healthy breakfast option
- No Suji, Wheat, or Palm Oil used in this instant and convenient snack
- Just boil in water and enjoy a delicious and nutritious meal in minutes
- Ready-to-cook 200g pack ideal for busy mornings or quick hunger fixes
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned gluten-free upma mix catering to the growing demand for healthy and convenient breakfast options in the Indian market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 5★ | 3 |
Total / Avg | 5.00★ | 3 |
Consensus:
5.00★ from 3 total reviews
Key Features
Category | Food |
---|---|
Product Type | Instant Mix |
Main Ingredient | Jowar Rava |
Dietary Restrictions | Gluten-free |
Preparation | Boil in water |
Weight | 200g |
Pros | Nutritious, quick to prepare |
Cons | May not suit millet allergies |
Details
NIHKAN Millet Upma Mix is a wholesome and nutritious breakfast option made with Jowar Rava. It is gluten-free and does not contain any suji, wheat, or palm oil, making it a healthy choice for those with dietary restrictions.
Key Features: - Made with Jowar Rava for added nutritional benefits - Gluten-free and free from suji, wheat, and palm oil - Instant mix - simply boil in water and it's ready to eat - Convenient breakfast or snack option for busy mornings
For whom: - Individuals following a gluten-free diet - Those looking for a quick and healthy breakfast option - Anyone with dietary restrictions or allergies to wheat or suji
Pros: - Nutritious and filling option for breakfast or snacks - Easy and quick to prepare - Free from common allergens like wheat and suji
Cons: - May not be suitable for those with millet allergies - Some may find the texture of millet upma different from traditional versions made with suji
Key Features: - Made with Jowar Rava for added nutritional benefits - Gluten-free and free from suji, wheat, and palm oil - Instant mix - simply boil in water and it's ready to eat - Convenient breakfast or snack option for busy mornings
For whom: - Individuals following a gluten-free diet - Those looking for a quick and healthy breakfast option - Anyone with dietary restrictions or allergies to wheat or suji
Pros: - Nutritious and filling option for breakfast or snacks - Easy and quick to prepare - Free from common allergens like wheat and suji
Cons: - May not be suitable for those with millet allergies - Some may find the texture of millet upma different from traditional versions made with suji
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Aligns with current consumer trends towards gluten-free and instant meal solutions. | Nielsen |
Brand Strength | 20 | 15 | Established brand reputation for quality and innovation in the health food segment. | Euromonitor |
Category Momentum | 20 | 10 | Growing demand for convenient and healthy breakfast options in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Gartner |
Competition | 10 | 6 | Facing moderate competition from other established and emerging brands in the segment. | Forrester |
Use-case Advantage | 5 | 5 | Offers a quick and nutritious breakfast/snack option for busy individuals. | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned gluten-free upma mix catering to the growing demand for healthy and convenient breakfast options in the Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Aligns with current consumer trends towards gluten-free and instant meal solutions.Sources: Nielsen -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand reputation for quality and innovation in the health food segment.Sources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for convenient and healthy breakfast options in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Gartner -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established and emerging brands in the segment.Sources: Forrester -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers a quick and nutritious breakfast/snack option for busy individuals.Sources: Kantar
Summary
Well-positioned gluten-free upma mix catering to the growing demand for healthy and convenient breakfast options in the Indian market.
Quick Compare

Rs.225.00
⭐ Reviews Summary
✅ What Users Love
- Gluten free
- Convenient and easy to prepare
- Healthy breakfast option
⚠️ What to Watch
- Some users found the taste bland
- Packaging could be improved for freshness
- Price is slightly high compared to similar products

Rs.239.00
⭐ Reviews Summary
✅ What Users Love
- Rich flavor with authentic Kesar and Pista taste.
- Easy to use for various recipes and desserts.
- Good packaging that preserves freshness.
⚠️ What to Watch
- Some users found it too sweet for their preference.
- Limited quantity for larger cooking needs.
- Price considered high compared to similar products.

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Low-calorie alternative for rice, suitable for weight management.
- Easy to prepare; just soak and eat.
- Keto-friendly, appealing to low-carb diet followers.
⚠️ What to Watch
- Texture may be unappealing to some users, described as rubbery.
- Flavor is very mild, requiring seasoning to enhance taste.
- Some users report difficulty finding it in stores.

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Healthy alternative with no maida and non-fried ingredients
- Quick preparation time of just 10 minutes
- Good taste with a peppy spice flavor
⚠️ What to Watch
- Texture may be different from traditional noodles
- Some users find the spice level too strong
- Availability can be limited in certain areas
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
NIHKAN Millet Upma Mix - Made with Jowar Rava | Gluten free | No Suji, Wheat, Palm Oil | Instant Healthy Upma mix Just boil in water | Ready to cook Breakfast snack - 200g Estimated Delivery: 2-3 days
In Stock
|
Rs.213.00 Rs.225.00 COD
|
GO TO STORE GO TO STORE |
NIHKAN Millet Upma Mix - Made with Jowar Rava | Gluten free | No Suji, Wheat, Palm Oil | Instant Healthy Upma mix Just boil in water | Ready to cook Breakfast snack - 200g Estimated Delivery: 2-3 days
In Stock
COD
|